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Trust and mistrust of online health sites

Published: 25 April 2004 Publication History

Abstract

Do different design and information content factors influence trust and mistrust of online health sites? Fifteen women faced with a risky health decision were observed while searching the Internet for information and advice over four consecutive weeks. In some sessions their searches were unstructured, whilst in other sessions they were directed to review specific sites, chosen for their trust design elements. Content analysis of concurrent verbalisations and group discussion protocols provided support for a staged model wherein design appeal predicted rejection (mistrust) and credibility of information and personalisation of content predicted selection (trust) of advice sites.

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cover image ACM Conferences
CHI '04: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
April 2004
742 pages
ISBN:1581137028
DOI:10.1145/985692
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 25 April 2004

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  1. Internet
  2. computer-mediated communication
  3. credibility
  4. health
  5. social identity
  6. trust

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