Trust, Privacy, and Safety Factors Associated with Decision Making in P2P Markets Based on Social Networks: A Case Study of Facebook Marketplace in USA and Canada
Authors: 
Azadeh Mokhberi, Yue Huang, Guillaume Humbert, Borke Obada-Obieh, Masoud Mehrabi Koushki, 
Konstantin BeznosovAuthors Info & Claims
Azadeh Mokhberi, Yue Huang, Guillaume Humbert, Borke Obada-Obieh, Masoud Mehrabi Koushki, Konstantin BeznosovAuthors Info & ClaimsArticle No.: 948, Pages 1 - 25
Abstract
As peer-to-peer (P2P) marketplaces have grown rapidly, concerns related to trust, privacy, and safety (TPS) have also increased. While previous studies have explored these aspects in various P2P marketplaces, there has been limited research on Facebook Marketplace (FM), which is distinguished by dramatic growth and intricate entanglement with the Facebook social networking site (SNS). To address this knowledge gap, we conducted interviews with 42 FM users in the US and Canada, investigating TPS factors associated with trading decisions. We identified four categories of factors: pre-existing concerns, signals, interactions, and perceived benefits. We uncover the challenges arising from the interplay of these factors, offer design recommendations for SNS–based marketplaces like FM, and suggest directions for future research. Our study advances the understanding of decision-making processes in SNS–based marketplaces, informs future design improvements for such platforms, and ultimately contributes to a better user experience related to trust, privacy, and safety.
Supplemental Material
- Download
- 24.01 MB
- Transcript
References
[1]
[1] [n. d.]. https://www.thredup.com/resale
[2]
[2] [n. d.]. https://www.varagesale.com
[3]
[3] [n. d.]. https://www.craigslist.org/about/sites
[4]
[4] [n. d.]. https://www.merriam-webster.com/dictionary/safety#: :text=Synonyms%20of%20safety-, 1,prevent%20inadvertent%20or%20hazardous%20operation
[5]
[5] [n. d.]. https://www.ebay.ca/help/buying/postage-delivery/changing-delivery-address-method/local-pickup?id=4056#: :text=Many%20sellers%20offer%20free%20local, having%20to%20pay%20for%20shipping.
[6]
[n. d.]. Buy and sell responsibly on Facebook Marketplace Facebook Help Center. https://www.facebook.com/help/1156544111079919
[7]
[n. d.]. How the eBay Feedback system works. https://www.ebay.com.au/sellercentre/feedback-seller-ratings
[8]
[n. d.]. Least privilege. https://www.cisa.gov/uscert/bsi/articles/knowledge/principles/least-privilege
[9]
[n. d.]. Nextdoor. https://nextdoor.com/
[10]
[n. d.]. Online classifieds safety. https://www.edmontonpolice.ca/CrimePrevention/PersonalFamilySafety/OnlineSafety/OnlineClassifiedsSafety
[11]
[n. d.]. PayPal purchase protection for buyers – paypal US. https://www.paypal.com/us/webapps/mpp/paypal-safety-and-security
[12]
[n. d.]. POLICE URGE CAUTION AFTER PATTERN OF ROBBERY AND THEFT FROM ONLINE SALES. https://tinyurl.com/y3kdc3uz
[13]
[n. d.]. Police warning of about fraudulent posts on local Facebook Marketplace. https://tinyurl.com/3yme5e9u
[14]
[n. d.]. Shopping safety: Facebook help center. https://www.facebook.com/help/236079651241697?helpref=about_content
[15]
2022. Key Facebook Marketplace Statistics 2022 [New Data]. https://www.businessdit.com/facebook-marketplace-and-shops-statistics/#scam-on-facebook-marketplace
[16]
2022. Social norm. https://en.wikipedia.org/wiki/Social_norm
[17]
2023. Facebook Marketplace Statistics. https://capitaloneshopping.com/research/facebook-marketplace-statistics/
[18]
Alessandro Acquisti, Idris Adjerid, Rebecca Balebako, Laura Brandimarte, Lorrie Faith Cranor, Saranga Komanduri, Pedro Giovanni Leon, Norman Sadeh, Florian Schaub, Manya Sleeper, 2017. Nudges for privacy and security: Understanding and assisting users’ choices online. ACM Computing Surveys (CSUR) 50, 3 (2017), 1–41.
[19]
Arman Hj Ahmad, Rizal Ula Ananta Fauzi, Aliffianti Safiria Ayu Ditta, Izian Idris, and Mohd Faizun Mohamad Yazid. 2020. The Role of Perceived Benefits and Perceived Risks Towards the Consumers’ Purchase Intention Via ECommerce: An Evidence from Indonesia. Solid State Technology 63, 2s (2020), 3257–3274.
[20]
Abdullah Al-Qudah, Yazeed Al Moaiad, Rajina R Mohamed, Yousef A Baker El-Ebiary, Syarilla Iryani Ahmad Saany, Pushpanjali Pandey, 2023. A Comparative Study Of The E-Commerce Platforms Of Amazon And Ebay.Journal of Pharmaceutical Negative Results 14 (2023).
[21]
Aisha Ahmed AlArfaj and Ellis Solaiman. 2019. Investigating commercial capabilities and trust in social media applications for entrepreneurs. In Proceedings of the 9th International Conference on Communities & Technologies-Transforming Communities. 65–75.
[22]
Aisha Ahmed AlArfaj and Ellis Solaiman. 2021. Consumer Needs and Design Practices for Trusted Social Commerce Platforms. In IFIP Conference on Human-Computer Interaction. Springer, 205–226.
[23]
Irwin Altman. 1975. The environment and social behavior: privacy, personal space, territory, and crowding. ERIC.
[24]
Giannakis Antoniou and Lynn Batten. 2011. E-commerce: protecting purchaser privacy to enforce trust. Electronic commerce research 11 (2011), 421–456.
[25]
Md Shah Azam, Md Morsalin, Md Rakibul Hafiz Khan Rakib, and Shah Alam Kabir Pramanik. 2021. Adoption of electronic commerce by individuals in Bangladesh. Information Development (2021), 02666669211052523.
[26]
Sulin Ba and Paul A Pavlou. 2002. Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior. MIS quarterly (2002), 243–268.
[27]
France Bélanger and Robert E Crossler. 2011. Privacy in the digital age: a review of information privacy research in information systems. MIS quarterly (2011), 1017–1041.
[28]
France Belanger, Janine S Hiller, and Wanda J Smith. 2002. Trustworthiness in electronic commerce: the role of privacy, security, and site attributes. The journal of strategic Information Systems 11, 3-4 (2002), 245–270.
[29]
Nishant Lalitkumar Bhatia, Vinod Kumar Shukla, Ritu Punhani, and Shish Kumar Dubey. 2021. Growing Aspects of Cyber Security in E-Commerce. In 2021 International Conference on Communication information and Computing Technology (ICCICT). IEEE, 1–6.
[30]
Paul Bossauer, Thomas Neifer, Gunnar Stevens, and Christina Pakusch. 2020. Trust versus privacy: Using connected car data in peer-to-peer carsharing. In Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems. 1–13.
[31]
Rachel Botsman and Roo Rogers. 2010. What’s mine is yours. The rise of collaborative consumption (2010).
[32]
Emma Bowman. 2021. After data breach exposes 530 million, Facebook says it will not notify users. https://tinyurl.com/z3x8wj2f
[33]
Josh Boyd. 2002. In community we trust: Online security communication at eBay. Journal of Computer-Mediated Communication 7, 3 (2002), JCMC736.
[34]
Robin N Brewer and Vaishnav Kameswaran. 2019. Understanding trust, transportation, and accessibility through ridesharing. In Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems. 1–11.
[35]
Sonia Camacho and Andrés Barrios. 2021. Social commerce affordances for female entrepreneurship: The case of facebook. Electronic Markets (2021), 1–23.
[36]
L Jean Camp. 2009. Mental models of privacy and security. IEEE Technology and society magazine 28, 3 (2009), 37–46.
[37]
Cong Cao, Miaomiao Zheng, and Linyao Ni. 2022. Improving Consumer Data Privacy Protection and Trust in the Context of the Digital Platform. In International Conference on Human-Computer Interaction. Springer, 16–29.
[38]
Cadelina Cassandra, Yuli Eni, Yuriska Marcela, Stevania Clarissa, 2021. Analysis of Product Trust, Product Rating and Seller Trust in e-Commerce on Purchase Intention during the COVID-19 Pandemic. In 2021 International Conference on Information Management and Technology (ICIMTech), Vol. 1. IEEE, 522–525.
[39]
Facebook Help Center. 2023. Get Help with Marketplace. Retrieved Dec. 6, 2023 from https://www.facebook.com/help/1127970530677256
[40]
Facebook Marketplace Help Center. [n. d.]. View someone’s Marketplace profile on Facebook Marketplace. https://www.facebook.com/help/iphone-app/115419748941011
[41]
Facebook Marketplace Help center. 2023. How ratings work on Facebook Marketplace. https://www.facebook.com/help/915385548593204
[42]
Sheshadri Chatterjee. 2015. Security and privacy issues in E-Commerce: A proposed guidelines to mitigate the risk. In 2015 IEEE International Advance Computing Conference (IACC). IEEE, 393–396.
[43]
Deborah Cohen and Benjamin Crabtree. 2006. Qualitative research guidelines project. www.qualres.org
[44]
David Collier and James Mahoney. 1996. Insights and pitfalls: Selection bias in qualitative research. World politics 49, 1 (1996), 56–91.
[45]
craigslist. 2023. Help, email reply. https://www.craigslist.org/about/help/email-relay
[46]
Muhammad Dachyar and Liska Banjarnahor. 2017. Factors influencing purchase intention towards consumer-to-consumer e-commerce. Intangible Capital 13, 5 (2017), 946–966.
[47]
Chrysanthos Dellarocas. 2005. Reputation mechanism design in online trading environments with pure moral hazard. Information systems research 16, 2 (2005), 209–230.
[48]
Vancouver Police Department. [n. d.]. VPD issues safety warning after Facebook Marketplace robberies. https://vpd.ca/news/2022/09/27/vpd-issues-safety-warning-after-facebook-marketplace-robberies/
[49]
Tawanna R Dillahunt and Amelia R Malone. 2015. The promise of the sharing economy among disadvantaged communities. In Proceedings of the 33rd annual ACM conference on human factors in computing systems. 2285–2294.
[50]
Diane Dodd-McCue and Alexander Tartaglia. 2010. Self-report response bias: Learning how to live with its diagnosis in chaplaincy research. Chaplaincy Today 26, 1 (2010), 2–8.
[51]
Nazan Dogruer, Ipek Menevi, and Ramadan Eyyam. 2011. What is the motivation for using Facebook?Procedia-Social and Behavioral Sciences 15 (2011), 2642–2646.
[52]
Xin Luna Dong, Evgeniy Gabrilovich, Kevin Murphy, Van Dang, Wilko Horn, Camillo Lugaresi, Shaohua Sun, and Wei Zhang. 2015. Knowledge-based trust: Estimating the trustworthiness of web sources. arXiv preprint arXiv:1502.03519 (2015).
[53]
eBay. 2023. Dispute Resolution Overview. https://www.pages.ebay.com/services/buyandsell/disputeres.html
[54]
eBay Customer Service. 2023. Contact information sharing policy. https://www.ebay.com/help/policies/member-behaviour-policies/publishing-contact-information-policy?id=4373#: :text=eBay%20takes%20the%20privacy%20of, or%20displayed%20on%20our%20site
[55]
eBay customer service. 2023. Contacting a buyer or bidder. https://www.ebay.com.au/help/selling/resolving-buyer-issues/contacting-buyer-bidder?id=4083
[56]
eBay customer service. 2023. Contacting a seller. https://www.ebay.com.au/help/buying/resolving-issues-sellers/contacting-seller?id=4021#
[57]
eBay Customer Service. 2023. Member-to-member contact policy. https://www.ebay.com/help/policies/member-behavior-policies/membertomember-contact-policy?id=4262
[58]
eBay Customer Service. 2023. Seller Ratings. https://www.ebay.com/help/buying/resolving-issues-sellers/seller-ratings?id=4023#: :text=A%20seller%27s%20feedback%20score%20is, brackets%20next%20to%20their%20username
[59]
Benjamin Edelman, Michael Luca, and Dan Svirsky. 2017. Racial discrimination in the sharing economy: Evidence from a field experiment. American economic journal: applied economics 9, 2 (2017), 1–22.
[60]
Benjamin G Edelman and Michael Luca. 2014. Digital discrimination: The case of Airbnb. com. Harvard Business School NOM Unit Working Paper14-054 (2014).
[61]
Jay Edwards. 2022. Roxbury Township police see an uptick in Facebook marketplace thefts. https://tinyurl.com/bdfcppc2
[62]
Lilian Edwards and Ashley Theunissen. 2016. Creating Trust and Satisfaction Online: How Important Is ADR? The UK eBay Experience. In 21st BILETA Conference: Globalisation and Harmonisation in Technology Law, Malta.
[63]
Eyal Ert and Aliza Fleischer. 2017. What in a photo makes you trust a person online? A structural equation modeling approach. A Structural Equation Modeling Approach (August 31, 2017) (2017).
[64]
Eyal Ert and Aliza Fleischer. 2019. The evolution of trust in Airbnb: A case of home rental. Annals of Tourism Research 75 (2019), 279–287.
[65]
Eyal Ert, Aliza Fleischer, and Nathan Magen. 2016. Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism management 55 (2016), 62–73.
[66]
Amitai Etzioni. 2019. Cyber trust. Journal of Business Ethics 156, 1 (2019), 1–13.
[67]
Hayley I Evans, Marisol Wong-Villacres, Daniel Castro, Eric Gilbert, Rosa I Arriaga, Michaelanne Dye, and Amy Bruckman. 2018. Facebook in Venezuela: understanding solidarity economies in low-trust environments. In Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems. 1–12.
[68]
Hayley I. Evans, Marisol Wong-Villacres, Daniel Castro, Eric Gilbert, Rosa I. Arriaga, Michaelanne Dye, and Amy Bruckman. 2018. Facebook in Venezuela: Understanding Solidarity Economies in Low-Trust Environments. In Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems (Montreal QC, Canada) (CHI ’18). Association for Computing Machinery, New York, NY, USA, 1–12. https://doi.org/10.1145/3173574.3173802
[69]
Facebook. 2023. How Marketplace Works. Retrieved Nov.13, 2023 from https://www.facebook.com/help/1889067784738765
[70]
Qingji Fan, Jeoung Yul Lee, and Joong In Kim. 2013. The impact of web site quality on flow-related online shopping behaviors in C2C e-marketplaces: A cross-national study. Managing Service Quality: An International Journal (2013).
[71]
Anonymized for Review. [n. d.]. Online merchandise exchanges turn violent in <Anonymized for Review>. https://anonimyzed.for.review
[72]
Nuno Fortes, Adriana Pires, and Pedro Manuel do Espírito Santo. 2020. Determinants of the Intention to Use Online P2P Platforms from the Seller’s Perspective. In European, Mediterranean, and Middle Eastern Conference on Information Systems. Springer, 360–369.
[73]
SM Furnell. 2005. Considering the security challenges in consumer-oriented eCommerce. In Proceedings of the Fifth IEEE International Symposium on Signal Processing and Information Technology, 2005. IEEE, 534–539.
[74]
Greg Guest, Kathleen M MacQueen, and Emily E Namey. 2011. Applied thematic analysis. sage publications.
[75]
Ms Palak Gupta and Akshat Dubey. 2016. E-commerce-study of privacy, trust and security from consumer’s perspective. transactions 37 (2016), 38.
[76]
Daniel Guttentag. 2015. Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current issues in Tourism 18, 12 (2015), 1192–1217.
[77]
Nick Hajli and Xiaolin Lin. 2016. Exploring the security of information sharing on social networking sites: The role of perceived control of information. Journal of Business Ethics 133 (2016), 111–123.
[78]
Noorjahan Haque and Raman K Attri. 2000. E-commerce Technology for Safe money transaction over the net. In National Conference on Automation in Banks and Financial Institutions, Vol. 22. 23.
[79]
D. Harrison McKnight, Vivek Choudhury, and Charles Kacmar. 2002. The impact of initial consumer trust on intentions to transact with a web site: a trust building model. The Journal of Strategic Information Systems 11, 3 (2002), 297–323. https://doi.org/10.1016/S0963-8687(02)00020-3
[80]
Florian Hawlitschek, Timm Teubner, and Christof Weinhardt. 2016. Trust in the sharing economy. Die Unternehmung 70, 1 (2016), 26–44.
[81]
Honglin He. [n. d.]. Facebook’s new strategy in its marketplace. https://medium.com/marketing-in-the-age-of-digital/facebooks-new-strategy-in-its-marketplace-c3182e5e1f30
[82]
Dimas Hendrawan and Khoszaya Zorigoo. 2019. Trust in website and its effect on purchase intention for young consumers on C2C e-commerce business. Jurnal Aplikasi Manajemen 17, 3 (2019), 391–399.
[83]
Pedro Hinojo, David Suárez, and Begoña García-Mariñoso. 2022. Drivers of consumer participation in online second-hand transactions. Sustainability 14, 7 (2022), 4318.
[84]
Laraine Balk Hope, Virgil Ian Stanford, and Bruce Marsh. 2014. Peer-to-peer digital commerce: implications and opportunities for the US Postal Service and other posts. The Role of the Postal and Delivery Sector in a Digital Age (2014), 240.
[85]
Chiao-Yin Hsiao. 2021. Online and Offline Adaptation among Transnational Newcomers: Technology-mediated Social Exchange and Trust Development. Ph. D. Dissertation. University of Michigan, Horace H. Rackham School of Graduate Studies.
[86]
Joey Chiao-Yin Hsiao and Tawanna R Dillahunt. 2021. More than Shared Ethnicity: Shared Identity’s Role in Transnational Newcomers’ Trust in Local Consumer-to-Consumer E-commerce. In Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems. 1–6.
[87]
Eugenia Huang and Ching-Chi Liu. 2010. A study on trust building and its derived value in C2C e-commerce. Journal of Global Business Management 6, 1 (2010), 1.
[88]
Xiang Hui, Ginger Zhe Jin, and Meng Liu. 2022. Designing quality certificates: Insights from eBay. Technical Report. National Bureau of Economic Research.
[89]
IBM. 2023. Accelerate B2B commerce growth with purpose-built order management. Retrieved Nov.13, 2023 from https://www.ibm.com/watson/supply-chain/resources/industrial-om-pov/
[90]
InfoStride. 2021. eBay Business & Revenue Model. Retrieved Nov.13, 2023 from https://infostride.com/ebay-business-model/
[91]
Zorana Ivcevic and Nalini Ambady. 2012. Personality impressions from identity claims on Facebook.Psychology of Popular Media Culture 1, 1 (2012), 38.
[92]
Xiaodong Jiang, Jason I Hong, and James A Landay. 2002. Approximate information flows: Socially-based modeling of privacy in ubiquitous computing. In UbiComp 2002: Ubiquitous Computing: 4th International Conference Göteborg, Sweden, September 29–October 1, 2002 Proceedings 4. Springer, 176–193.
[93]
J Johnston, Jan HP Eloff, and Les Labuschagne. 2003. Security and human computer interfaces. Computers & Security 22, 8 (2003), 675–684.
[94]
Adam N. Joinson. 2008. Looking at, Looking up or Keeping up with People? Motives and Use of Facebook. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (Florence, Italy) (CHI ’08). Association for Computing Machinery, New York, NY, USA, 1027–1036. https://doi.org/10.1145/1357054.1357213
[95]
Kiku Jones and Lori NK Leonard. 2008. Trust in consumer-to-consumer electronic commerce. Information & management 45, 2 (2008), 88–95.
[96]
Kiku Jones and Lori NK Leonard. 2014. Factors influencing buyer’s trust in consumer-to-consumer e commmerce. Journal of Computer Information Systems 54, 4 (2014), 71–79.
[97]
Venoo Kakar, Joel Voelz, Julia Wu, and Julisa Franco. 2018. The visible host: Does race guide Airbnb rental rates in San Francisco?Journal of Housing Economics 40 (2018), 25–40.
[98]
Logi Karlsson, Astrid Kemperman, and Sara Dolnicar. 2017. May I sleep in your bed? Getting permission to book. Annals of Tourism Research 62 (2017), 1–12.
[99]
kaspersky. [n. d.]. Online shopping safety risks and how to protect yourself. https://www.kaspersky.com/resource-center/threats/how-safe-is-online-shopping
[100]
Esther Keymolen. 2013. Trust and technology in collaborative consumption. Why it is not just about you and me. Bridging distances in technology and regulation 135 (2013), 135–150.
[101]
Teklehaimanot Tadele Kidane and RRK Sharma. 2016. Factors affecting consumers’ purchasing decision through ECommerce. In Proceedings of the 2016 International Conference on Industrial Engineering and Operations Management Kuala Lumpur, Malaysia, Vol. 8. 159–165.
[102]
Dan J Kim, Donald L Ferrin, and H Raghav Rao. 2008. A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision support systems 44, 2 (2008), 544–564.
[103]
Kyung-Joon Kwon, Li-Wei Mai, and Norman Peng. 2020. Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model. Eurasian Business Review 10, 1 (2020), 157–183.
[104]
GM Lee and NB Truong. 2016. A reputation and knowledge based trust service platform for trustworthy social internet of things. 19th International Conference on Innovations in Clouds, Internet and Networks (ICIN 2016) (2016).
[105]
Jaakko T Lehikoinen, Juha Lehikoinen, and Pertti Huuskonen. 2008. Understanding privacy regulation in ubicomp interactions. Personal and Ubiquitous Computing 12 (2008), 543–553.
[106]
Roy J Lewicki and Carolyn Wiethoff. 2000. Trust, trust development, and trust repair. The handbook of conflict resolution: Theory and practice 1, 1 (2000), 86–107.
[107]
Huiying Li, Qiang Ye, Rob Law, and Zhisheng Wang. 2010. A Purchasing-Intention Model in C2C e-Commerce of China: The Role of Perceived Risk, Trust, Perceived Benefit and Their Antecedents. In Proceedings of the 12th International Conference on Electronic Commerce: Roadmap for the Future of Electronic Business (Honolulu, Hawaii, USA) (ICEC ’10). Association for Computing Machinery, New York, NY, USA, 101–109. https://doi.org/10.1145/2389376.2389391
[108]
Liwei Li and Wei Wang. 2020. The effects of online trust-building mechanisms on trust in the sharing economy: the perspective of providers. Sustainability 12, 5 (2020), 1717.
[109]
Jessa Lingel. 2019. Socio-technical transformations in secondary markets: a comparison of craigslist and VarageSale. Internet Histories 3, 2 (2019), 162–179.
[110]
Huancheng Liu and Xiaolong Liu. 2012. The protection of the privacy right in electronic commerce. In 2012 2nd International Conference on Consumer Electronics, Communications and Networks (CECNet). IEEE, 690–693.
[111]
Yi Liu and Xinlin Tang. 2018. The effects of online trust-building mechanisms on trust and repurchase intentions: An empirical study on eBay. Information Technology & People 31, 3 (2018), 666–687.
[112]
Xiao Ma, Jeffrey T Hancock, Kenneth Lim Mingjie, and Mor Naaman. 2017. Self-disclosure and perceived trustworthiness of Airbnb host profiles. In Proceedings of the 2017 ACM conference on computer supported cooperative work and social computing. 2397–2409.
[113]
Kathleen M MacQueen, Eleanor McLellan-Lemal, Kelly Bartholow, and Bobby Milstein. 2008. Team-based codebook development: Structure, process, and agreement. Handbook for team-based qualitative research 119 (2008), 119–135.
[114]
Ameera Mansour and Helena Francke. 2021. Collective Privacy Management Practices: A study of privacy strategies and risks in a private Facebook group. Proceedings of the ACM on Human-Computer Interaction 5, CSCW2 (2021), 1–27.
[115]
Roger C Mayer, James H Davis, and F David Schoorman. 1995. An integrative model of organizational trust. Academy of management review 20, 3 (1995), 709–734.
[116]
Miriam J Metzger. 2006. Effects of site, vendor, and consumer characteristics on web site trust and disclosure. Communication Research 33, 3 (2006), 155–179.
[117]
Geri Mileva. [n. d.]. Amazing Amazon Statistics You Need to Know to Amplify Growth in 2023. https://influencermarketinghub.com/amazon-statistics/
[118]
Mareike Möhlmann. 2015. Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour 14, 3 (2015), 193–207.
[119]
Mareike Möhlmann. 2016. Digital trust and peer-to-peer collaborative consumption platforms: A mediation analysis. Available at SSRN 2813367 (2016).
[120]
Carol Moser, Paul Resnick, and Sarita Schoenebeck. 2017. Community commerce: Facilitating trust in mom-to-mom sale groups on Facebook. In Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems. 4344–4357.
[121]
Condé Nast. 2014. How Airbnb and Lyft Finally Got Americans to Trust Each Other. https://www.wired.com/2014/04/trust-in-the-share-economy/
[122]
Ghadeer Neama, Rana Alaskar, and Mohammad Alkandari. 2016. Privacy, security, risk, and trust concerns in e-commerce. In Proceedings of the 17th International Conference on Distributed Computing and Networking. 1–6.
[123]
PR Newswire. 2023. eBay Inc. Reports Third Quarter 2023 Results. https://www.prnewswire.com/news-releases/ebay-inc-reports-third-quarter-2023-results-301980686.html
[124]
Nextdoor. 2023. Second Quarter 2023 Results. https://investors.nextdoor.com/news/news-details/2023/Nextdoor-Announces-Second-Quarter-2023-Results/
[125]
Jakob Nielsen. 2005. Ten usability heuristics.
[126]
Alireza Nili, Mary Tate, Alistair Barros, and David Johnstone. 2020. An approach for selecting and using a method of inter-coder reliability in information management research. International Journal of Information Management 54 (2020), 102154.
[127]
Helen Noble and Joanna Smith. 2015. Issues of validity and reliability in qualitative research. Evidence-based nursing 18, 2 (2015), 34–35.
[128]
Don Norman. 2013. The design of everyday things: Revised and expanded edition. Basic books.
[129]
Lorelli S Nowell, Jill M Norris, Deborah E White, and Nancy J Moules. 2017. Thematic analysis: Striving to meet the trustworthiness criteria. International journal of qualitative methods 16, 1 (2017), 1609406917733847.
[130]
Romanus Izuchukwu Okeke, Mahmood Hussain Shah, and Rizwan Ahmed. 2013. Issues of privacy and trust in e-commerce: Exploring customers’ perspective. Journal of Basic and Applied Scientific Research 3, 3 (2013), 571–577.
[131]
Chandrasekaran Padmavathy, Murali Swapana, and Justin Paul. 2019. Online second-hand shopping motivation–Conceptualization, scale development, and validation. Journal of Retailing and Consumer Services 51 (2019), 19–32.
[132]
Christopher J Pannucci and Edwin G Wilkins. 2010. Identifying and avoiding bias in research. Plastic and reconstructive surgery 126, 2 (2010), 619.
[133]
Paul A Pavlou. 2003. Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International journal of electronic commerce 7, 3 (2003), 101–134.
[134]
Kyösti Pennanen, Taina Kaapu, and Minna-Kristiina Paakki. 2006. Trust, risk, privacy and security in e-commerce. In International Consortium for Electronic Business (ICEB).
[135]
Andreas Pfitzmann and Marit Hansen. 2010. A terminology for talking about privacy by data minimization: Anonymity, unlinkability, undetectability, unobservability, pseudonymity, and identity management.
[136]
Davide Proserpio, Wendy Xu, and Georgios Zervas. 2018. You get what you give: theory and evidence of reciprocity in the sharing economy. Quantitative Marketing and Economics 16 (2018), 371–407.
[137]
Will Qiu, Palo Parigi, and Bruno Abrahao. 2018. More stars or more reviews?. In Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems. 1–11.
[138]
Zak Ramdani. [n. d.]. How to Use Nextdoor for Business: The Complete Guide. https://blog.hootsuite.com/how-to-use-nextdoor/
[139]
S Ranjana, Reshma Sathian, and Murari Devakannan Kamalesh. 2021. Fake Profile Detection in Facebook. In Advances in Smart Grid and Renewable Energy: Select Proceedings of ETAEERE 2020. Springer, 725–732.
[140]
Vikas Rattan, Er Mirtunjay Sinha, Vikram Bali, and Rajkumar Singh Rathore. 2010. E-Commerce Security using PKI approach. International Journal on Computer Science and Engineering 2, 5 (2010), 1439–1444.
[141]
Anuradha Reddy. 2012. A study on consumer perceptions on security, privacy and trust on e- commerce portals. International Journal of Multidisciplinary Management Studies 2, 3 (2012), 1–15.
[142]
Paul Resnick and Richard Zeckhauser. 2002. Trust among strangers in Internet transactions: Empirical analysis of eBay’s reputation system. In The Economics of the Internet and E-commerce. Emerald Group Publishing Limited.
[143]
Paul Resnick, Richard Zeckhauser, John Swanson, and Kate Lockwood. 2006. The value of reputation on eBay: A controlled experiment. Experimental economics 9 (2006), 79–101.
[144]
Salvador Rodriguez. 2014. Use Lyft? Here’s your etiquette guide. https://qz.com/300159/use-lyft-heres-your-etiquette-guide/
[145]
Larry D Rosen, Nancy A Cheever, Cheyenne Cummings, and Julie Felt. 2008. The impact of emotionality and self-disclosure on online dating versus traditional dating. Computers in Human Behavior 24, 5 (2008), 2124–2157.
[146]
Maryam Saeedi. 2019. Reputation and adverse selection: theory and evidence from eBay. The RAND Journal of Economics 50, 4 (2019), 822–853.
[147]
Patrick Kwablah Senadzo. 2019. How E-Security and E-Trust impact on E-Service quality in Online Shopping: a case of eBay United Kingdom. Journal of Research in Marketing (ISSN: 2292-9355) 10, 2 (2019), 772–784.
[148]
Syed Hamad Hassan Shah, Saleha Noor, Shen Lei, Atif Saleem Butt, and Muhammad Ali. 2021. Role of privacy/safety risk and trust on the development of prosumption and value co-creation under the sharing economy: a moderated mediation model. Information Technology for Development 27, 4 (2021), 718–735.
[149]
Dong-Hee Shin. 2013. User experience in social commerce: in friends we trust. Behaviour & information technology 32, 1 (2013), 52–67.
[150]
Craig Silverman, A.C. Thompson, and Peter Elkind. 2021. Facebook grew marketplace to 1 billion users. now scammers are using it to target people around the world.https://tinyurl.com/5n7r4wh2
[151]
Na Su and Anna S Mattila. 2020. Does gender bias exist? The impact of gender congruity on consumer’s Airbnb booking intention and the mediating role of trust. International Journal of Hospitality Management 89 (2020), 102405.
[152]
Steven Tadelis. 2016. Reputation and feedback systems in online platform markets. Annual Review of Economics 8 (2016), 321–340.
[153]
Ghada Taher. 2021. E-commerce: advantages and limitations. International Journal of Academic Research in Accounting Finance and Management Sciences 11, 1 (2021), 153–165.
[154]
Timm Teubner and Florian Hawlitschek. 2018. The economics of peer-to-peer online sharing. The rise of the sharing economy: Exploring the challenges and opportunities of collaborative consumption (2018), 129–156.
[155]
Vera Helena Thorstensen, Fernanda Mascarenhas, and Giulia de Paola. 2019. E-commerce in Brazil: where we are in terms of regulatory practices. Working Paper Series. https://bibliotecadigital. fgv. br/dspace/bitstream (2019).
[156]
Author: Georgi Todorov and Georgi TodorovGeorgi Todorov is the founder of ThriveMyWay. 2022. 30 interesting Facebook Marketplace stats, facts, and Trends. https://thrivemyway.com/facebook-marketplace-stats/
[157]
Catalina L Toma. 2010. Perceptions of trustworthiness online: the role of visual and textual information. In Proceedings of the 2010 ACM conference on Computer supported cooperative work. 13–22.
[158]
Godwin J Udo. 2001. Privacy and security concerns as major barriers for e-commerce: a survey study. Information management & computer security 9, 4 (2001), 165–174.
[159]
Mojtaba Vaismoradi, Hannele Turunen, and Terese Bondas. 2013. Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study. Nursing & health sciences 15, 3 (2013), 398–405.
[160]
Tillmann Wagner and Thomas Rudolph. 2010. Towards a hierarchical theory of shopping motivation. Journal of retailing and consumer services 17, 5 (2010), 415–429.
[161]
Chingning Wang and Ping Zhang. 2012. The evolution of social commerce: The people, management, technology, and information dimensions. Communications of the association for information systems 31, 1 (2012), 5.
[162]
Shuting Wang, Min-Seok Pang, and Paul A Pavlou. 2021. Cure or Poison? Identity Verification and the Posting of Fake News on Social Media. Journal of Management Information Systems 38, 4 (2021), 1011–1038.
[163]
A Westin, HARRIS LOUIS, 1991. Equifax-Harris consumer privacy survey. Conducted for Equifax Inc (1991).
[164]
Alan F Westin. 1968. Privacy and freedom. Washington and Lee Law Review 25, 1 (1968), 166.
[165]
Rolf T Wigand. 1997. Electronic commerce: Definition, theory, and context. The information society 13, 1 (1997), 1–16.
[166]
Hyun Shik Yoon and Luis G Occeña. 2015. Influencing factors of trust in consumer-to-consumer electronic commerce with gender and age. International journal of information management 35, 3 (2015), 352–363.
[167]
Liguo Yu. 2019. E-Commerce Models, Players, and Its Future. In Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship. IGI Global, 193–204.
[168]
Leslie A Zebrowitz, Luminita Voinescu, and Mary Ann Collins. 1996. " Wide-eyed" and" crooked-faced": Determinants of perceived and real honesty across the life span. Personality and social psychology bulletin 22, 12 (1996), 1258–1269.
[169]
Georgios Zervas, Davide Proserpio, and John W Byers. 2017. The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of marketing research 54, 5 (2017), 687–705.
[170]
Shukuan Zhao, Yiwen Fang, Weiyong Zhang, and Hong Jiang. 2020. Trust, perceived benefit, and purchase intention in C2C e-commerce: An empirical examination in China. Journal of Global Information Management (JGIM) 28, 1 (2020), 121–141.
[171]
Lu Zheng, Lu Zheng, Rui Li, and David Kim. 2020. Under the hood: Facebook marketplace powered by Artificial Intelligence. https://engineering.fb.com/2018/10/02/ml-applications/under-the-hood-facebook-marketplace-powered-by-artificial-intelligence/
[172]
Mark Zuckerberg. 2021. Post on Facebook with a summary of quarterly community update and earnings. https://en-gb.facebook.com/zuck/posts/10112931311844201
Index Terms
- Trust, Privacy, and Safety Factors Associated with Decision Making in P2P Markets Based on Social Networks: A Case Study of Facebook Marketplace in USA and Canada
Index terms have been assigned to the content through auto-classification.
Recommendations
Social interaction-based consumer decision-making model in social commerce
Social interaction activities embedded in social commerce sites influence the intention to purchase.Positive valence WOM and WOM content significantly affect consumers intention to buy a product.Intention to purchase driven by social interaction ...
Shopping on social networks: is this the storefront of the future?
Consumers are moving towards social networking technologies as an alternative channel for shopping. This research extended the technology acceptance model (TAM) to investigate the factors that predict Facebook users' behavioural intentions towards the ...
Understanding customers' continuous intention to use of social commerce via Facebook: a theoretical model and empirical examination
The current study proposes a model examining the impact of expectation-confirmation model-IS factors in combination with social commerce constructs to better understand the incentives behind customers' continued use of social commerce via Facebook in ...
Comments
Information & Contributors
Information
Published In
May 2024
18961 pages
ISBN:9798400703300
DOI:10.1145/3613904
Copyright © 2024 ACM.
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].
Sponsors
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Published: 11 May 2024
Check for updates
Author Tags
Qualifiers
- Research-article
- Research
- Refereed limited
Conference
Acceptance Rates
Overall Acceptance Rate 6,199 of 26,314 submissions, 24%
Contributors
Other Metrics
Bibliometrics & Citations
Bibliometrics
Article Metrics
- 0Total Citations
- 807Total Downloads
- Downloads (Last 12 months)807
- Downloads (Last 6 weeks)70
Reflects downloads up to 05 Jan 2025
Other Metrics
Citations
View Options
Login options
Check if you have access through your login credentials or your institution to get full access on this article.
Sign inFull Access
View options
View or Download as a PDF file.
PDFeReader
View online with eReader.
eReaderFull Text
View this article in Full Text.
Full TextHTML Format
View this article in HTML Format.
HTML Format