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Looking at, looking up or keeping up with people?: motives and use of facebook

Published: 06 April 2008 Publication History

Abstract

This paper investigates the uses of social networking site Facebook, and the gratifications users derive from those uses. In the first study, 137 users generated words or phrases to describe how they used Facebook, and what they enjoyed about their use. These phrases were coded into 46 items which were completed by 241 Facebook users in Study 2. Factor analysis identified seven unique uses and gratifications: social connection, shared identities, content, social investigation, social network surfing and status updating. User demographics, site visit patterns and the use of privacy settings were associated with different uses and gratifications.

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    cover image ACM Conferences
    CHI '08: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
    April 2008
    1870 pages
    ISBN:9781605580111
    DOI:10.1145/1357054
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 06 April 2008

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    Author Tags

    1. communication
    2. facebook
    3. motivation
    4. social networking sites
    5. uses and gratifications

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