article

Information privacy concerns, antecedents and privacy measure use in social networking sites: Evidence from Malaysia

Authors:

Norshidah Mohamed,

Ili Hawa AhmadAuthors Info & Claims

Computers in Human Behavior, Volume 28, Issue 6

Pages 2366 - 2375

https://doi.org/10.1016/j.chb.2012.07.008

Published: 01 November 2012 Publication History

Abstract

The research aims at gaining insights into information privacy concerns, its antecedents and privacy measure use in social networking sites. The Social Cognitive, Protection Motivation theories and gender factor were used as a basis to develop and confirm a research model. Using a cross-sectional survey design and cluster sampling technique, four-hundred thirteen questionnaires were distributed to undergraduates at a public Malaysian university; three-hundred forty were included in analyses. Data was analyzed using structural equation modeling technique. Results suggest that in order of importance only perceived severity, self-efficacy, perceived vulnerability, and gender are antecedents of information privacy concerns with social networking sites; response efficacy and rewards were not significant antecedents contrary to many past findings in the literature that used Social Cognitive and Protection Motivation Theory as a theoretical basis. Information privacy concerns explain privacy measure use in social networking sites. The implications of these results and study limitations are discussed.

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cover image Computers in Human Behavior

Computers in Human Behavior Volume 28, Issue 6

November, 2012

449 pages

ISSN:0747-5632

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Copyright © Elsevier Ltd © 2012.

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Elsevier Science Publishers B. V.

Netherlands

Publication History

Published: 01 November 2012

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