Advantages of membership
- 12 contract and policy templates valued at over $50,000, nearly 10 times the average membership rate.
- Free admission to the Executive Summit (value of $550 per executive).
- Various events and training courses offered free of charge
- Equal representation on the Board of Directors from small, medium and large agencies to ensure a diversity of viewpoints.
- Idéa competition, which brings greater visibility to the business community and redistributes revenues to the industry as a whole.
Highlights of 2023-2024
- 76,033 visits/year to the Agency Directory, a gateway to new business partners
- 5,519 views of the Mouvement média d’ici web page (+63%)
- 2,820 participants in online unveilings and prize-giving ceremonies for the Idéa competition
- 716 students participated in A2C’s Relève activities
- 19 clients advised in their agency selection process
- 320 calls for tender shared
- 26 training courses, webinars and workshops organized
To become an indispensable industry in the creation of economic, social and cultural value.
A2C’s ambition is to make the strategic and creative communications industry a key player in the creation of economic, social and cultural value. To achieve this, we have launched several key initiatives:
- Economic study: We have initiated a study to demonstrate the industry’s weight, with figures to back it up. This will be essential in strengthening our positioning and supporting our efforts to represent the industry.
- Development and deployment of an outreach plan to increase the visibility and recognition of our industry. This plan includes strategies and tactics to realize the potential of strategic and creative consulting on business results
Other projects for the A2C:
- Promoting the work of agencies
- Idéa 2025 Awards
- Continuing education
- Study on the use of AI in agencies
- Implementation of the new collective agreement
Services
Propelled by the willingness to help executives overcome their daily challenges, the A2C offers a range of services and benefits to optimize their management processes and operations. Consult the full list to find out more.
Member Access
This portal includes exclusive content only accessible to executives of the A2C’s member agencies.
- Reference documents and tools
- Contract templates
- Notices issued by the A2C
- Discounts from partners
- Various surveys and studies