Empire Theatres

Formation

Empire Theatres was formed from the Sobey family's purchase of the Atlantic Canadian assets of Canadian Odeon Theatres in 1984 as part of that chain's merger into Cineplex Odeon Corporation (now Cineplex Entertainment). Later, it also acquired selected Famous Players theatres locations, including those in Newfoundland and Labrador.^{[citation needed]}

Throughout the 1980s and 1990s, Famous Players remained a major competitor in the Maritimes. Empire responded by opening several new or replacement locations along the lines of the multiplexes being opened by Cineplex and Famous Players in the rest of Canada.^{[citation needed]}

Despite an aggressive expansion in the Maritimes in the mid-1990s, Famous Players had focused on improvements elsewhere and did not match Empire's moves, one of which included an 18-screen (including one IMAX screen) multiplex in the Bayers Lake Business Park in suburban Halifax. With comparably minor interests in the region, Famous Players cut back on marketing and then sold its remaining screens in Atlantic Canada to Empire Theatres in 2004.^{[citation needed]}

Expansion to Western Canada

On August 22, 2005, Empire announced it would acquire 27 theatres, with a total of 202 screens, in locations from British Columbia to Ontario, from Cineplex Galaxy LP, as a result of the latter's acquisition of Famous Players Theatres, effectively doubling Empire's size. Most of the locations were "traditional" venues, but some were larger theatres, such as Coliseum Calgary, SilverCity theatres in Kitchener and St. Catharines, Ontario, one in Calgary, Alberta, and Cineplex Odeon Square One in Mississauga.^[6] The deal closed September 30, 2005.

In December 2009, the Empire Theatres chain had 48 screens equipped with digital projection and RealD 3D capabilities. In March 2012, Empire announced that it was the "first national exhibitor in Canada to complete circuit wide digital cinema conversion", with 359 screens converted, 40 percent of which had RealD 3D capability. ^{[citation needed]}

On June 21, 2012, Empire announced the acquisition of two Ontario-based theatres from AMC Theatres, located in Ottawa, Ontario and Whitby, Ontario. Each theatre featured 24 screens, including an IMAX experience auditorium. Empire had also announced plans to equip all screens in these locations with Barco digital technology, and some with RealD 3D technology, to "provide movie-goers with a state-of-the-art movie presentation experience".^[7]

Sale to Cineplex and Landmark

On June 27, 2013, Empire Company Ltd. announced that it would be focusing on its retail and real estate operations (including Sobeys, which earlier in the month had agreed to purchase Safeway's Canadian operations). To that end, Empire Theatres wound down its operations and sold or closed all of its theatres.^[8]

Cineplex Entertainment purchased 24 theatres for approximately C$194 million on October 10, 2013. It consisted of all Empire locations in Atlantic Canada. On October 22, 2013, Empire Theatres closed its Atlantic Canada locations after the evening shows.^[9][10] The Atlantic Canada theatres sale to Cineplex was completed on October 24, 2013.^[11] On October 24 or 25, 2013, the theatres reopened as Cineplex Cinemas. The deal was to include the two former AMC locations in Ottawa and Whitby, but they were later removed from the deal because of the Competition Bureau's concerns. In lieu of the Kanata location, Cineplex later acquired the rights to Empire's planned 10-screen Lansdowne Park location in Ottawa.

Landmark Cinemas purchased another 23 theatres in Ontario and Western Canada ^[10] for Can$55 million. This was a minority equity share and management control of the theatres, which was later financed by TriWest Capital Partners.^[12] The sale was completed on November 1, 2013.^[13]

Empire's 2013 sale to Cineplex would not be the last significant connection between the two companies. Several years later, in 2022, Empire Company joined Cineplex and Scotiabank as a partner in the Scene+ loyalty program.^[14]