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Advertising solutions to help grow your Walmart business

Sellers who advertised with Walmart Connect during the first five months of 2024 generated, on average, 6.6X the GMV of sellers who did not.1 

3 out of 4 top Marketplace sellers have used Walmart Connect advertising in the past six months.2

Let us help you

No matter where you are in your advertising journey with Walmart, the resources in this one-stop hub can help you get the most out of your investment. 

Get started
Walmart Connect fuels breakout growth for retail-ready advertisers, including those who are just getting started on our platform. Nail these four basic steps and reap the rewards!
  1. Create quality content for your item listing.
  2. Ensure product availability and fast fulfillment.
  3. Support a positive customer experience with reviews.
  4. Build a strong marketing strategy, starting with Sponsored Products. For optimal results, take the Walmart Connect Academy Ad Certification ecourse.

You can do it yourself or lean on our Walmart Connect Partner Network to help you.

Optimize your advertising
Once you’ve nailed the basics, use these tools to help boost your advertising performance.

  • Enhance visibility and maximize conversion with Sponsored Brands.

  • Tell a more compelling story with Sponsored Videos.

  • Create an immersive experience with Brand Shop & Shelf.

  • Leverage our rich, first-party customer data to fine-tune targeting.

  • Use near real-time campaign tracking to measure and optimize ad performance.

Accelerate your growth
More tools to take your business to the next level when you’re ready.

  • Walmart Display shows off your brand onsite on Walmart’s digital properties, and offsite across the web and social.

  • With our Search Engine Marketing (SEM) program, available through Walmart's self-serve marketing portal in the Seller Center, you can promote your products in Google search results through shopping ads.

See a full list of Walmart Connect’s omnichannel advertising solutions.

Get support
We're with you every step of the way.

Get inspired

Don't just take our word, see how our ads have powered the growth of businesses like yours. 

View more case studies

Let's connect

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Sources: 1Walmart first-party data from Feb.–June 2024. Includes sellers with ad spend during this time period. 2Walmart first-party data. January – June 2024. Includes sellers with ad spend during this time period. Top sellers are classified based on several factors including GMV and listing quality score.