News and media

VisitBritain has announced its programme to secure international business events and increase delegate attendance has resulted in a boost to the economy of £45.5 million.

VisitEngland has today, 22 October, revealed the winners of its Visitor Attraction Accolades for 2023-2024, recognising excellence within the visitor attraction sector.

Competing for visitors from China and encouraging them to explore more of Britain through regional gateways, driving growth from tourism across the nations and regions, are top of the agenda as VisitBritain CEO Patricia Yates visits Beijing and Shanghai this week.

Tourism businesses can use the questionnaire to identify the key accessibility features in their business and list these on their websites to provide high-level accessibility information.

With a full calendar of events and cultural highlights, 2025 offers a chance to see Britain differently…

As we mark World Tourism Day, our CEO Patricia Yates shines the spotlight on the importance of our industry as a global force for good.

National tourism agency VisitBritain has been welcoming international media to Birmingham, Bath and London this week for a film-and-TV themed trip to showcase iconic filming destinations and associated experiences to boost tourism to Britain.

The UK Government has announced the next phase in the roll out of Electronic Travel Authorisations (ETAs).

VisitEngland has today Wednesday 11 September revealed this year’s 100 winners of its ROSE Awards.

VisitBritain has announced its second annual Business Events Association Conference will take place at the International Convention Centre Wales from 11 to 13 February 2025.

Nick de Bois CBE, the Chairman of Britain’s national tourism agency VisitBritain, is set to visit Japan on a four-day trip, putting Britain’s tourism offer in the spotlight in the run-up to Osaka Expo 2025.

The best of destination Britain will be on show in Australia as VisitBritain Chairman Nick de Bois CBE leads the agency’s first trade mission to the country since 2016.

VisitEngland’s August Bank Holiday Trip Tracker survey, published today, shows that 11 million Brits are definitely planning an overnight holiday trip in the UK this Bank Holiday weekend, bringing an estimated £3.1 billion boost to the economy.

As global attention turns to France for the Paris 2024 Olympic and Paralympic Games, VisitBritain is seizing the opportunity to promote Britain as a visitor destination, rolling out its latest campaign across France to drive growth.

VisitEngland has today, 11 July published its 2023 Annual Survey of Visits to Visitor Attractions showing that while visits to attractions across England continued to recover last year, they were still significantly down on pre-pandemic levels.

The annual VisitEngland Awards for Excellence 2024 took place at the Rum Warehouse, Titanic Hotel Liverpool on Wednesday 5 June 2024.

Visitors spent an additional £1.26 billion across Britain as a result of activity by national tourism agency VisitBritain/VisitEngland, latest figures show.

VisitEngland is working with AccessAble to support hospitality and tourism businesses across England to provide detailed descriptions of their venue accessibility for visitors.

Britain’s national tourism agency VisitBritain and the Saudi Tourism Authority have today, 14 May, signed a Declaration of Intent, setting out areas of co-operation between Britain and Saudi Arabia to develop and grow tourism.

We’ve been thrilled to have been selected by The Sunday Times as one of the Best Places to Work for 2024 as part of their annual survey.

Britain’s visitor offer will be taking centre stage in Saudi Arabia in May with VisitBritain leading a tourism delegation as part of GREAT FUTURES, a major trade expo being held by the UK Government’s GREAT campaign in partnership with the Kingdom of Saudi Arabia’s Government.

VisitEngland has today, 8 April, announced the finalists who will go forward to compete for the tourism industry’s annual national Awards for Excellence.

11 million Brits plan a UK holiday trip for the Easter weekend, bringing a £3.2 billion economic boost.

VisitEngland has today, 25 March, announced Pete Chambers from the Coventry Music Museum is the winner of its Tourism Superstar 2024 competition.

Week-long celebration of England’s tourism industry fast approaching

VisitEngland has today, Tuesday 5 March, announced that this year’s VisitEngland Awards for Excellence will be held at Rum Warehouse at The Titanic Hotel Liverpool on 5 June.

Get involved in English Tourism Week with the new toolkit

VisitEngland’s Tourism Superstar 2024 competition has launched today, Monday 19 February, with the public urged to get involved and cast their vote.

VisitBritain, in partnership with MeetEngland, Meet in Wales, VisitScotland Business Events, and ABPCO (Association of British Professional Congress Organisers) explored the importance of ‘impact beyond the plenary’ at its first Association Conference at the Edinburgh International Conference Centre (EICC).

The VisitBritain Gift Card is now available to purchase on the VisitBritain Shop.

Speech by our CEO Patricia Yates at our flagship 'Showcase Britain' event, held at the Old Royal Naval College, Greenwich, welcoming 120 travel buyers and media from 18 countries to promote Britain's outstanding tourism offer.

VisitEngland has today 18 January revealed the 10 superstars to make the shortlist of its annual search to find the unsung hero of England’s tourism industry.

National tourism agency VisitBritain is gearing up to welcome more than 120 international travel buyers for a series of educational visits across Britain, as part of its flagship ‘Showcase Britain 2024’ trade event.

VisitBritain publishes inbound tourism forecast for 2024

At FOCUS London today (6 December 2023), the British Film Commission and VisitBritain signed a Memorandum of Understanding with the intention of boosting screen tourism throughout the UK’s nations and regions.

VisitBritain has today announced its first ever Association Conference will take place at the Edinburgh International Conference Centre on 5 to 7 February 2024

VisitEngland launches new accessibility toolkit for tourism businesses

Four new destinations announced as Local Visitor Economy Partnerships (LVEPs)

The best of destination Britain will be on show in China as VisitBritain Chairman Nick de Bois CBE leads the agency’s first trade mission to the country since 2019.

British travel trade and industry suppliers are set to show why Britain is the must-go-now destination to buyers from across India as VisitBritain hosts it first trade mission to the country in more than three years.

National tourism agency VisitBritain is kicking off the next stage of its marketing campaigns in France, Germany and the Gulf Cooperation Council (GCC) countries to boost tourism across Britain’s nations and regions with a focus on off peak and shoulder season travel.

William Burton and Beth Knight have been appointed by the Secretary of State for Culture, Media and Sport (DCMS) to the BTA Board, announced on 17 October 2023.

VisitEngland has today, 5 October, announced the winners of its Visitor Attraction Accolades for 2022-2023, recognising the high quality visitor experiences on offer across England.

As part of its education and partnership role with British nations and cities, VisitBritain has partnered with pro-social organisation New Intent to create and launch its diversity, equity and inclusion DEI Pathway, supporting the understanding and deeper implementation of DEI across workplaces and in event design.

VisitBritain has been putting the importance of the business events sector in the spotlight, hosting its first ‘Ambassador Reception’ to recognise city sector and academic ambassadors who continue to secure new international business events in Britain.

VisitEngland has today Tuesday 5 September announced the 100 winners of this year’s ROSE Award.

Lady Borwick has been appointed by the Secretary of State for Culture, Media and Sport (DCMS) as permanent Chair of the VEAB.

In December 2022, I embarked on an incredible journey through the UK Boardroom Apprentice scheme, which provided me with the unique opportunity to serve as an apprentice on the VisitBritain Board.

About 70 industry suppliers are set to show why Britain is the must-go-now destination to more than 50 top buyers from North America at VisitBritain’s Destination Britain North America trade event, led by VisitBritain Chairman Nick de Bois CBE.

We are delighted to win Best European Tourism Board at the prestigious India Travel Awards 2023.