WhatsApp Business API pricing

Transparent, scalable, and pay-as-you-go WhatsApp pricing.

Estimate your WhatsApp costs

WhatsApp pricing is calculated based on Meta's conversation-based pricing fee and Twilio's per-message fee. The Meta conversation-based pricing fee varies by use case and is charged in 24-hour increments that start when the first message from a business is delivered. The number of messages vary by conversation.

Countries not listed are included under "other” countries and are charged the same fees.

Utility conversation

Facilitate a specific customer request, transaction, or update about a transaction (i.e. post-purchase notifications and billing reminders).

 

Authentication conversation

One-time passcodes. See Verify WhatsApp pricing

For India and Indonesia, estimated costs are based on Meta’s standard rates for authentication conversations. Higher rates may apply for businesses that meet Meta’s eligibility criteria for international authentication fees.
 

Marketing conversation

Any business-initiated template that does not qualify as utility or authentication (i.e. promotions, offers, informational updates, or invitations for customers to respond or take an action).

 

Service conversation

Any user-initiated conversation, such as a customer support inquiry. These conversations are started when a business responds to an inbound message from a user with a non-templated (i.e. free form) response. The first 1,000 service conversations are free.

Estimated

$0.00

* Prices may change from time to time without notice. Calculation does not include add-on features. A failed message processing fee of $0.001 per message will be applied only to messages that terminate in a "Failed" status.

Features


Engagement Suite

Enhance your WhatsApp messaging functionality with features for better customer engagement and marketing performance.

Features

Twilio per message fee

Link shortening/click tracking and message scheduling

$0.015
First 1,000 are free monthly

*Limited free trial through March 31, 2024, all messages will be billed at $0.0000 regardless of volume. Per message charge is added to base message fee whenever one or more Engagement Suite features are utilized.

FAQ


Learn more about WhatsApp pricing