Trade Promotion Management Software
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Anaplan is a transformative way to see, plan, and run your business. Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. Anaplan enables connected strategy and planning across…
QuartzSales is a Retail Execution platform designed to improve sales teams' communication and management, obtain detailed insights about the POS (360° view), and centralize relevant information for a strategic vision at all times.
Confido helps CPG brands understand and optimize the up to 30% of revenue spent on retailer and distributor deductions/billbacks. With Confido, brands can track their deductions and automate manual workflows like cash application, deduction management, and trade planning.
Key Features…
Cresicor is a trade promotion management (TPM) software built by and for the consumer-packaged-goods industry (CPG), from the company of the same name in San Francisco. From campaign creation to deductions management and promotion measurement, the solution is designed to help brands…
A quick and automated analysis of promotional effectiveness
Promo2Go calculates and visualizes promotional effectiveness. The automated evaluation of all promotions replaces manual work and the resulting insights are made available by storylines. The insights displayed on…
Zilliant provides AI-enriched SaaS solutions that aim to maximize the lifetime value of B2B customer relationships.
Expanding the economic value of existing customers is the most reliable, predictable and actionable way for B2B companies to grow revenues and enhance margins.
The Zilliant IQ platform aims to continuously identify the untapped economic potential of every existing B2B customer relationship, and seamlessly deliver prescriptive intelligence within existing field sales workflows, CRM applications, and eCommerce channels, where it increases the value of every customer interaction.…
LexiaStudio Trade Promotion Management (TPM) module is designed for companies operating within the consumer goods sales cycle. With its highly configurable approval flow…
Blacksmith Applications by TELUS Agriculture & Consumer Goods solutions include trade promotion management (TPM), trade promotion optimization (TPO), advanced analytics, sales enablement, tech-enabled consulting, and services like claims processing, deduction management, shopper…
Wipro’s Promax suite of solutions for Trade Promotion Management and Optimization (TPM, TPO, or TPx) has evolved from collaboration with global consumer goods (CG) manufacturers and retailers.
Vistex headquartered in Hoffman Estates offers the Go-to-Market Suite (GTMS), a platform for program management and marketing encompassing channel marketing, vendor funding, price management, as well as rights and royalties management to copyrighted materials.
The Accenture Cloud RE & TPM solutions combine Accenture’s CG industry expertise with Salesforce’s cloud platform. Price will vary based on product, user type, functionality and requirements – Pricing starts at $120USD per user per month for RE.
Fountain9's flagship product, Kronoscope, uses AI to predict future inventory imbalances which lead to out of stock situations or wastage, and also recommends best ways of minimizing their impact.
A rebate and incentive management app for manufacturers featuring a wizard screens that guides users through setup and implementation of a rebate management program.
Taulia is a SaaS product designed to help customers manage accounts payable through discounting. The platform is designed to help customers get paid faster in exchange for early payment discounts. Taulia is an SAP company since the March 2022 acquisition.
CPGvision offers a fully integrated platform for CPG brands to manage and optimize their trade promotions. The software puts AI and Machine Learning into users' hands with its full cycle TPM, TPO, and Price Optimization features.
Learn More About Trade Promotion Management Software
What is Trade Promotion Management (TPM) Software?
Trade promotion management (TPM) software helps retailers and manufactures plan, execute, analyze, and report on trade promotion campaigns. These trade promotion efforts (such as discounts, coupons, and other incentives) help organizations build and maintain market share, usually within consumer goods markets. TPM software encompasses elements of budget management and planning, supply and demand planning, trade promotion optimization, and analytics & reporting.
In rapidly changing consumer environments, leveraging up-to-date data and analysis is key to maximizing the impact of trade promotion campaigns. With this focus in mind, some products emphasize their trade optimization capabilities. While many vendors use TPM and TPO interchangeably, TPO can signal a greater focus on the analytics capabilities and data-driven decision-making, vs the more direct or logistical trade promotion tools traditionally used in TPM.
Trade promotion management software helps organizations and internal decision-makers plan and scale trade promotion campaigns using current data and actionable insights. With more informed decision-making, organizations can improve their overall ROI from trade promotion efforts. TPM software also offers improvements in process and planning efficiency. This can reduce time spent on menial functions and improve time to execution.
TPM software is usually used by finance, sales, or operations staff, or others directly involved with demand planning and forecasting. Overall, it is most heavily used by retail organizations, although there may be other edge cases. Many TPM products are implemented as standalone systems, with some larger financial systems offering TPM capabilities. Standalone TPM software can be expected to integrate with other systems, such as retail management tools, supply chain management systems, and logistics software.
Trade Promotion Management Software Comparison
When comparing trade promotion management products, consider these factors:
Campaign Scalability: Will the business need to manage a growing number of trade promotion campaigns over time? If so, how well will each product handle that scaling? Consider factors like the ease of managing multiple campaigns from a central dashboard, adjustable drill-downs and campaign granularity, and any pricing considerations.
Data Management: How well does each platform intake and handle relevant trade promotion data? Is data updated in real time? Are there automated dataflows from other systems into TPM software for rapid analytics?
Data Visualization: How effective and easy is the reporting within the TPM platform? Can TPM KPIs, goals, progress, and other data be easily visualized for executive review and analysis?
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Pricing Information
Pricing will vary by whether a given product is a standalone TPM software or part of a larger financial planning or sales planning platform. Pricing can range in the hundreds of dollars a month, but specific pricing details usually need to be sourced by quote from the vendors.