Promomash

Promomash is a platform designed to assist startup and emerging consumer packaged goods (CPG) brands in managing and optimizing their retail go-to-market activities. According to the vendor, Promomash offers a range of tools and functionalities that can streamline trade promotion management, field marketing and event management, field sales and broker management, brand ambassador recruiting and training, as well as deduction management.

Key Features

Field Marketing Management: According to the vendor, Promomash allows users to plan, schedule, execute, and analyze various field marketing activities, such as in-store demos, online activations, events, social influencer programs, and merchandising visits. The platform provides real-time visibility into program details, staffing, and performance metrics, and offers customizable reports and analytics to track effectiveness and identify areas for improvement. Additionally, Promomash aims to streamline the approval process, expense tracking, and payment for field marketing events and staff.

Trade Promotion Management: Promomash claims to provide users with the ability to plan and build promotions from start to finish, including cost forecasting, customizable promotions creation, and tracking actual results versus budget. The platform aims to offer insights into promotion profitability and optimize trade spend over time. Users can generate post-promotion analytics and reports to analyze performance and identify improvement opportunities. Promomash also aims to streamline the settlement process and help recover invalid deductions and chargebacks.

Deduction Management: According to the vendor, Promomash offers features to digitize and categorize deduction chargebacks and invoices, providing insights into the reasons for charges. Users can validate deductions by comparing them to relevant brand-provided documentation and dispute invalid deductions. Promomash claims to reduce profit leakage by identifying spending at indirect customers and preventing future deductions.

Brand Ambassador Recruiting & Training: Promomash provides a Talent Acquisition Concierge Service to assist with recruiting brand ambassadors. The platform also offers the Promomash Learning Center, which aims to provide online training and certification for brand ambassadors. Users can customize training curriculum to ensure consistent representation of the brand and product knowledge. Promomash claims to track completion and competence certifications for brand ambassadors.

Field Sales & Broker Management: Promomash allows users to schedule and track store visits, routes, in-store demos, merchandising visits, and other field sales activities. The platform aims to facilitate internal communication and collaboration between field sales teams, brokers, and managers. Users can create promotions, set rights and roles, and delegate authority to field sales teams. Promomash claims to enable users to compare planned versus actual field sales performance and generate sales and marketing activity reports.