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Featured Post

3 Pharma Trends for 2024: All about market access

  • Andre Moa
  • 12 Dec 2023
  • 19 minute read

Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.

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Latest posts

Market Access 2025: Navigating the emerging HTA and drug reimbursement challenges

Discover insights from 'Market Access 2025' on overcoming HTA and drug reimbursement challenges. Learn strategies to navigate evolving market access hurdles.

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Launch Readiness 2024: A fresh look at key trends affecting pharma product launches

Revitalized US approvals and thriving innovation are positive signs for new medicines this year. However, our Launch Readiness 2024 guide shows that cost and value remain critical to launch success.

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3 Pharma Trends for 2024: All about market access

Discover the key HTA and market access challenges in the pharma industry for 2024 and how companies can navigate them. Learn about the impact of EU's pharma review and price pressures in Germany and Japan, and get ready for EU's HTAR.

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2023 New Drug Approvals: Review of New FDA and EMA Marketing Authorisations

2023 New Drug Approvals: Review of New FDA and EMA Marketing Authorisations

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Market Access 2023: New Report on key challenges in HTA and reimbursement

As market access barriers proliferate, digitally enabled alignment is key to optimising new drug uptake.

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Launch Readiness 2023: Key trends impacting pharma product launches

Our Launch Readiness 2023 report examines the prospects and challenges for new medicines entering the market in the shadow of COVID-19.

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5 Pharma Trends for 2023: Challenges and opportunities in the post-COVID landscape

Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.

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2022 New Drug Approvals: Review of New FDA and EMA Marketing Authorisations

We look at how EU drug approvals hold firm in 2022, US lags and innovation flourishes

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New Report: Launch Readiness 2022 - How to address key trends and challenges

With COVID-19 driving innovation and agility, 2022 promises another rich crop of pharma launches. Closer cost-benefit scrutiny demands carefully differentiated value.

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8 Pharma Trends for 2022: Towards a more holistic understanding of value

Our 8 pharma trends for 2022 assess how new directions in the industry might lead to a more holistic conception of the value and benefit of drug innovation

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2021 New Drug Approvals: Review of FDA and EMA Marketing Authorisations

US and EU drug approvals have maintained their momentum in 2021, as another innovation bounty shows the sector is finding ways to work around COVID-19.

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Agile launch execution requires the right digital tools

The right launch execution software is key to optimising pharmaceutical launches through agile ways of thinking and working.

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