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Marketing & PR

November 2023

  • Shoppers on Regent Street in London.

    The Guardian view on festive marketing: stop spending like there’s no tomorrow

    Editorial: Between Black Friday and Christmas we will see adverts encouraging people to desire things that don’t reveal what they could cost the planet
  • Publicity hounds: actor and Goop mogul Gwyneth Paltrow, rapper Snoop Dogg – who has not given up smoking weed – and Jonathan Van Ness and Antoni Porowski from Queer Eye

    From Snoop Dogg ‘quitting weed’ to Gwyneth Paltrow’s Diapér: why we’ll never stop falling for celebrity stunts

    Katie Cunningham
    The hip-hop star’s announcement he had decided to ‘give up smoke’ turned out to be promoting a smokeless fire pit. His publicity stunt was not the first and won’t be the last
  • A BMW car

    BMW, Subaru and Porsche drivers ‘more likely to cause a crash’, study finds

    Research found speeding or jumping a red light less likely in a Skoda or Hyundai than in brands sold as ‘performance driving’

October 2023

  • Jonn Elledge

    Mad for it. This is why Liam Gallagher doing public transport announcements is a shrewd move

    Jonn Elledge
  • Two AFL players with a Sportsbet advertising banner in the background

    The youth gambling crisis
    The parallels between tobacco and gambling are striking, so why are we ignoring the lessons of the past?

    Samantha Thomas

September 2023

  • Alison Lomax arrives at YouTube’s London office after a decade with parent company Google.

    Observer business profile
    From hate speech to AI music: the YouTube chief trying to leap tech’s biggest hurdles

  • Woman lying down in seat alone in cinema

    Movie trailers are far too long. Just give me the vibe, don’t walk me through it like a stupid baby

    Rebecca Shaw

August 2023

  • Amelia Tait

    Let’s not forget the real star of Barbie: shameless product placement

    Amelia Tait
  • Matildas players congratulate each other on the field

    ‘Our phones began to blow up’: Matildas’ World Cup success is translating into off-field opportunities

July 2023

  • Logan Paul, left, and KSI promoting Prime on an open-top bus in Watford.

    Bans, boxing and buzz: how Prime became a highly desirable, totally notorious drink

    The brand was launched last year by influencers Logan Paul and KSI, and has ridden a wave of controversy to generate $250m of sales. Ultraprocessed and unpalatable - what is its secret?

June 2023

  • Huge … Eddie Hearn in the garden of the Matchroom offices in Brentwood, Essex.

    ‘I’m hated but respected’: Eddie Hearn on boxing, brashness and big ambitions

  • Morwenna Ferrier

    #BarefootBoySummer has arrived – but really it’s just another seasonal hashtag to sell us stuff

    Morwenna Ferrier
  • People walk past the British American Tobacco offices in London

    Instagram influencers advertising nicotine products to young people, charity warns

  • Hayao Miyazaki

    Studio Ghibli to release Hayao Miyazaki’s final film with no trailers or promotion

May 2023

  • Is it over for greenwashing?

    The age of extinction
    Greenwashing era is over, say ad agencies, as regulators get tough

  • Conchita Wurst holding a bottle of Baileys and a large cocktail against pink background

    Brands embrace Eurovision - and the spending power of its 180m viewers

April 2023

  • Maya Penn and Clay Lute

    Meet the Gen Z brand whisperers: ‘I come in and I’m like: don’t make some weird old-ass campaign!’

    Big companies are turning to young people to avoid falling foul of Gen Z’s values. One even has its own ‘ZEO’. But is it driven by principles – or profit?
  • KKR logo on smartphone screen.

    KKR in talks to buy stake in public relations company FGS Global

    US firm reportedly seeks to buy more than 30% of FGS in deal that would give it enterprise value of about $1.4bn
  • Michael Jordan of the Chicago Bulls dunks against Jeff Malone of the Washington Bullets in about 1990.

    ‘More than just shoes’: how Air Jordans kicked off a revolution in sport

    A new film starring Ben Affleck tells the story of how Michael Jordan’s sponsorship deal with Nike in 1984 turned a clever marketing idea into a slam dunk

March 2023

  • 95th Academy Awards, Hollywod, California, United States - 12 Mar 2023<br>Mandatory Credit: Photo by John Angelillo/UPI/REX/Shutterstock (13815250x) Michelle Yeoh, winner of the award for Best Actress in a Leading Role for "Everything Everywhere All at Once," appears backstage with her Oscar during the 95th annual Academy Awards at Loews Hollywood Hotel in the Hollywood section of Los Angeles on Sunday, March 12, 2023. 95th Academy Awards, Hollywod, California, United States - 12 Mar 2023

    How did Everything Everywhere All At Once sweep the Oscars?

    A combination of old fashioned star power and zeitgeisty marketing captured Oscar voters (and audiences) across the board
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