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The Guardian - Back to homeThe Guardian

Media Network

August 2016

  • In this photo taken on Sunday, Feb. 20, 2011, a worker puts up a price list while customers buy groceries at a new supermarket in Chengdu in southwest China’s Sichuan province. Last week China ordered its banks to hold back more money as reserves in a new move to curb lending and cool a spike in inflation. (AP Photo)

    Agencies
    No one size fits all: developing a global brand marketing strategy

    Each country, market, demographic and lifestyle is different and marketers must tailor strategies to local trends

July 2016

  • A detail of a can of Coca-Cola is seen in London, Britain March 16, 2016. Britain will introduce a sugar levy on soft drinks in two years' time to tackle a growing obesity crisis, finance minister George Osborne said in a surprise announcement on Wednesday, hitting share prices in drinks and sugar firms. REUTERS/Stefan Wermuth

    Agencies
    What Coca-Cola’s slide down global brand rankings really tells us

    Julian Dailly
  • A man is silhouetted against a video screen with an Facebook logo

    Publishing and platforms
    Facebook's dominance in journalism could be bad news for us all

    Jon Bernstein
  • Digital fingerprint

    Digital business
    Do we trust digital identification?

  • A European flag is flown in front of The Elizabeth Tower which houses the "Big Ben" bell in the Palace of Westminster, as thousands of protesters gather in Parliament Square as they take part in a March for Europe, through the centre of London on July 2, 2016, to protest against Britain's vote to leave the EU, which has plunged the government into political turmoil and left the country deeply polarised. Protesters from a variety of movements march from Park Lane to Parliament Square to show solidarity with those looking to create a more positive, inclusive kinder Britain in Europe. / AFP PHOTO / Niklas HALLE'NNIKLAS HALLE'N/AFP/Getty Images

    Open data economy
    What does Brexit mean for open data in the UK?

  • Publishing and platforms
    Five strategies for creating gender equality in the media

  • Digital business
    Virtual reality: are you ready for surreal estate?

  • Personality, privacy and our digital selves

  • Pokémon Go: leading the location ad revolution

  • Digital marketing
    Five key insights on using digital tools to take SMEs global

  • Digital marketing
    How do UK brands expand overseas in a post-Brexit world?

  • Digital business
    Robot staff and emoji menus: how hospitality went hi-tech

  • Agencies
    The end of big, bold brand promises

    Matthew Heath

  • Digital business
    The digital economy is outgrowing existing business ecosystems

  • Technology and leadership roundtable
    Ignore new technology at your peril

  • Digital marketing
    Back to bricks and mortar: how e-commerce has embraced the real world

  • Whatever happened to John Lewis’s favourite startups?

  • Publishing and platforms
    The attention economy and the demise of the middle ground

    Patricia McDonald

  • Secret of eternal youth for businesses: keeping that startup sense of wonder

    Jim Carroll

  • How to make the media notice you

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