The Filter showcases the best of the Guardian’s consumer journalism - reviewing and recommending products with the rigour our readers expect. All product reviews and articles on the Filter are completely free to read, independent and unbiased - no advertiser or retailer can pay to be included in them.
Our writers - chosen for their expertise - research, trial and test products across categories from tech to beauty, food to fashion, in real-life scenarios. The Filter will also help readers who want to ‘buy better’, offering suggestions for second hand products, plus tips on fixing, mending, recycling and ethical disposal.
If a reader buys through our links, the Guardian earns a commission - although our product choices are never made with this in mind. The Filter provides a platform for the best of our consumer journalism, deepening our trusted relationships with readers, while opening up a new revenue stream to support our journalism.
The Filter has been trialled for the past few months, providing routes for people to buy better and, sometimes, buy less - covering topics such as the ultimate capsule wardrobe, 6 subscription services to save you time and money and the affordable items experts swear by.
Katharine Viner, editor-in-chief of the Guardian, said:
“The Filter showcases the best of Guardian consumer journalism, offering trustworthy, independent reviews, buying advice and sustainable shopping ideas. With an overwhelming choice for buyers online, the Filter sifts through the noise to help conscious consumers to buy better.”
Anna Bateson, chief executive, Guardian News & Media said:
“Building on the Guardian’s trusted brand reputation and deep relationships with our readers, the Filter is a new carefully curated online home offering independent advice for those seeking to buy quality, sustainable products without commercial influence.”
Notes to editors
Articles on the Filter contain affiliate links, which means the Guardian will earn a small commission if a purchase is made, or a service is signed up to. There is no extra cost to the consumer to buy something this way. For transparency, all articles that contain affiliate links will include a disclosure statement at the top. All of the Guardian Media Group’s profits are reinvested in journalism.
- Ends -
Contacts
Guardian News & Media press office: media.enquiries@theguardian.com
About the Guardian
Guardian Media Group (GMG) owns Guardian News & Media (GNM) - the publisher of the Guardian and Observer newspapers in the UK, theguardian.com and Guardian US and Guardian Australia.
theguardian.com is one of the world’s leading English-language news websites. Traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world’s oldest Sunday newspaper, The Observer.