If they get the gaming right and it scales up successfully - both big 'ifs'- this could be a global success.
November 2007
Games blog
Make me a Superstar
A 2005 Tokyo-based street game could make us all Superstars.
October 2007
Games blog
Build a game: save the world
How do you create an alternate reality? We've asked Alternate Reality game designer Adrian Hon for a few pointers as the Cancer Research UK ARG design competition Let's Change The Game gets under way.
July 2007
Games blog
Come Out & Play: Submit a game
Have an idea for a real-world game? Submit it to the Come Out & Play festival, taking place in Amsterdam at the end of September.
June 2007
Games blog
Perplex City shuts down
The Alternate Reality Game Perplex City has been cancelled, sparking rumours, conspiracy theories and other infernal questioning.
May 2007
Games blog
Frozen Indigo Angel + Perplex City + BBC + Big Weekend = one giant ARG
Games blog
Frozen Indigo Angel
March 2007
Games blog
It's all about Experience
Big Business and Big Media are keen to learn how to incoporate game-like elements into their user-experience. So what are the keys to convergence?
February 2007
Games blog
Un-perplexed
Games blog
Perplex sorted
Games blog
What's the alternative?
Games blog
Alternate Reality Games: Interview with Adam Martin
January 2007
Games blog
Perplex City: final puzzle
The final clues for the location of a £100,000 missing cube have been revealed!
Games blog
Find Satoshi!
Do you know who this man is? Could you lead us to him?
Games blog
VistARG
Vista's marketing campaign draws on Alternate Reality Game mechanics.
September 2006
Games blog
YouTube and ARGs
The YouTube lonelygirl15 ARG/art experiment has introduced game-like play to an audience most game companies can only dream of. Isn't it time the games industry started integrating new technologies into its entertainment?