Can AI Help Marketers Save the World?
Join The Drum and The Financial Times at the World Economic Festival in Davos. Our guests, Penny Brook from Sustainnovate, Matthew Candy from IBM Consulting and Tia McPhee from Financial Times, discuss how AI can enhance creative work, reduce administrative tasks, and contribute to social impact. Panellists discuss the balance between excitement and apprehension about AI, emphasizing the role of human behavior in shaping its use, as well as AI in marketing, and its potential for positive outcomes.
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