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Categories Marketing Agencies Creative Media Sustainability Technology

Agency models

The marketing agency model has continued to evolve, leaving the traditional agency model for dead. As a result, a less-hierarchical, more scalable and flexible model has taken its place. Discover how agencies have been forced to scramble and adapt in order to keep clients satisfied and continue to make money.

Monks
Premium Item

2 days ago

6 min read
Evolution not revolution as Sorrell unveils Monks and reorganizes for easier client access
Sir Martin Sorrell
The message on the top half of a billboard reads 'sitr creativity'

2 days ago

5 min read
Trust me, media and creative are at their best when working together
The Drum Network
Arthur Sadoun
Premium Item

2 days ago

7 min read
Publicis boss Arthur Sadoun on beating growth expectations despite global volatility
Arthur Sadoun
Omnicom logo on mobile screen

3 days ago

6 min read
Omnicom’s Q2 results bolstered by key acquisitions and growth in media & ads
Omnicom
The Drum's Kendra Barnett sits on a couch interviewing Stagwell CEO Mark Penn
Premium Item

11 Jul 2024

8 min read
Stagwell CEO Mark Penn on AI investment and the evolution of political advertising
politics
Cannes Lions

27 Jun 2024

3 min read
Cannes Lions is stifling the future of creativity by locking away winning work
Opinion
The tops of two yellow tower blocks stand before clouds in a blue sky

26 Jun 2024

5 min read
Cloud-based AI is crucial in today’s complicated marketing landscape
The Drum Network
Cannes
Premium Item

26 Jun 2024

6 min read
Cannes key takeaways: GenAI celebrated by brands & sustainability focus
Cannes Lions
A broken chain of blue and red paperclips

26 Jun 2024

5 min read
The barrier between IRL and URL has crumbled – so why do we still have ‘digital’ tea...
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024