Ad of the Day: Whimsical Apple film shot on iPhone celebrates Latin American culture
The latest installment of Apple’s long-running ‘Shot on an iPhone’ campaign brings together Latin music and Loteria, a traditional Mexican bingo-style game.
‘Suerte’ (Lucky) is a 13-minute short film shot entirely on iPhone by the agency TBWA\Media Arts Lab Latam for Apple.
Merging the worlds of Música Mexicana, a Latin music subgenre, and Loterina, a traditional musical bingo game from Mexico, the film tells the story of a young US Hispanic artist who overcomes his creative block by connecting to his roots.
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Apple has tapped Música Mexicana musicians to star in the spot, including Iván Cornejo, Eden Muñoz, Maria Zardoya and producer Camilo Lara. Behind the camera are Mexican-American directors Pasqual Guttierez and Raul ‘RJ’ Sanchez.
The ad will run on digital, TV and on social in the US and Mexico. There is a supporting out-of-home campaign and behind-the-scenes videos that show how the film was shot on the iPhone 15 Pro.
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Credits
Agency: TBWA\Media Arts Lab Latam
Production company: Landia
Director: Cliqa (Pasqual Guttierez and Raul 'RJ' Sanchez)
Music: Intercambio Injusto by Ivan Cornejo