Categories Marketing Agencies Creative Media Sustainability Technology

Tricks The Marketing Trade

A printed name tag with space to fill in a name

New

3 min read
My name is Gaëtan Uytterhaegen and I changed my name to get a job in advertising
The Drum Network
A curled measuring tape against a yellow background

New

4 min read
Privacy concerns stand in the way of AI personalization in experiential marketing
The Drum Network
An aerial shot of a looping road

2 days ago

5 min read
Your business’s operating model might be the biggest hurdle to AI adoption
The Drum Network
A wreath laid on a gravestone

2 days ago

5 min read
Let’s not declare the death of SEO marketing too hastily
The Drum Network
A collection of 'retro' technology

3 days ago

5 min read
How nostalgia became the go-to strategy for influencer marketing
The Drum Network
Bitcoins

01 Nov 2024

5 min read
Growing beyond the bros: How marketers are using TikTok to revive cryptocurrency
The Drum Network
Jeannette Bohné

01 Nov 2024

5 min read
Failing forward: How a year of running an agency changed my views on leadership
The Drum Network
The bank of England

01 Nov 2024

5 min read
How can financial institutions earn trust in the era of sustained instability?
The Drum Network
The BBVA building in Spain

31 Oct 2024

4 min read
How Southern European banks are redefining financial branding
The Drum Network
A Santander rental bike in London, surrounded in snow

30 Oct 2024

6 min read
As bank branches close, digital community marketing strategies take center stage
The Drum Network
The TikTok logo in a ring light

30 Oct 2024

5 min read
#FinTok: Gen Z goldmine or finance brands’ desperate play for relevance?
The Drum Network
A neon sign shows a speech bubble in red with a 'zero likes' sign inside in blue

30 Oct 2024

6 min read
Is digital making it harder to be creative in advertising? This panel thought so
The Drum Network
A 'dogecoin'

29 Oct 2024

6 min read
The next generation of brand-builders is busy making memecoins
The Drum Network
The Octopus Energy mascot in front of a wind turbine

29 Oct 2024

5 min read
How, not what: Octopus Energy’s new (and necessary) approach to utilities comms
The Drum Network
A customer holds their hand over an Amazon One scanner that uses a scan of their palm to process payment

28 Oct 2024

5 min read
The next disruption for finance is coming from big tech – can banks keep up?
The Drum Network
An older man at a laptop

28 Oct 2024

5 min read
As financial comms regulations around vulnerable people tighten, are you ready?
Opinion
A neon sign of two hands shaking

21 Oct 2024

5 min read
Are B2B marketers losing their empathy?
The Drum Network
A footprint in the sand

18 Oct 2024

4 min read
A shift is underway in who consumers think is responsible for sustainability
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024