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How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Founder and CEO, Chalice Custom Algorithms

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Op-ed

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Co-founder and CEO, ID5.io

Premium

How streaming is transforming how we watch television.

Streaming

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

Everything digital marketers need to know to make their jobs easier.

Office Hours

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

gated content

Audio is still a nascent channel for political advertisers, but it’s starting to show signs of its possibilities.

Unpacking the potential for political advertising in audio

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

Podcast

The Current Podcast

The Current Report