the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
IKEAgetsseriousaboutsleep
Debenham’sseasonalsass
PrivateIsland’sdazzlingcabarAI
Apple demonstrates its balletic brawn
An animated athlete performs some impressive feats of strength in TBWA\Media Arts Lab and Megaforce's heavy-lifting spot.
Fatface’s gift that keeps on giving
A communal cardigan inspires next year’s Christmas presents in a sweet festive spot from the UK lifestyle brand.
Meta casts a long shadow
To celebrate this week’s release of Batman: Arkham Shadow, a game developed by Camouflaj and hosted on the new Meta Quest 3S VR Headset, the tech platform has released a stunning monochrome film created by agency Alto.
Sainsbury's' phizz-whizzing, gloriumptious BFC (big friendly commercial)
The supermarket is quick off the blocks with its Christmas spot, with this year's offering from NCA and Rogue's Sam Brown bringing one of Roald Dahl's most beloved characters back to share the season.
The Argos Xmas ad rocks up
Golden Globe-winning director Michael Gracey helms the UK retailer’s festive spot with Trevor the Dinosaur performing a scaly foot-stomping T-Rex hit.
Scout Motor’s moving comeback
The rebirth of the vehicle brand’s Scout II model is brought to life through a beautiful daughter-father story in a touching spot directed by John Hillcoat.
A nightmare on ale street
Alice Bloomfield hand animates a haunting trio of spooky spots for London-based brewery Beavertown.
Old Spice wishes us a manly Christmas
A young chap enters sudden adulthood due to Santa's smelly gift in this silly festive spot from Friday Creative and director Greg Bray.
Power gives us the lowdown
A happy customer waxes lyrical about the electrics brand’s ludicrously low prices in a fun musical spot directed by BABYBABY.
Sophie Ellis Bextor’s dance mom dispute
The promo for singer, songwriter and general pop goddess’s latest track Freedom of the Night sees her play a feisty parent determined to see her daughter win a dance gala.
How Rachel McDonald portrayed the human impact of U.S. immigration laws
With the American presidential election looming, director Rachel McDonald helms a moving short film offering a poignant perspective on families affected by immigration laws. Here, she discusses research techniques, story structure and navigating difficult themes with young actors.
YouTube's very own video nasty
Teaming up with creative studio Entropico, the streaming site has created The Analog Horror Project; an impressively creepy docu/mocumentary in which Spencer Lackey takes a look through some cursed tapes.
A white van man warning from Women’s Aid
This subtle portrayal of coercive control follows the plight of a woman whose camper van trip with her new partner takes a sinister turn.
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Lazer Viking’s rhinestone cowboy
A bedazzled protagonist performs a bizarre mating ritual at a barn dance in a peculiar promo for the synth band’s new track, ICU BBY.
Lloyd’s generous grandad gets payback
A smug grandpa uses the banking app’s Link Pay feature to recuperate funds after begrudgingly coughing up for everything on a family holiday.
A few of our favourite short films from the past few weeks.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Comedic short asks a question you might not want to answer
A short film recently released after being on the festival circuit features a young couple and a seemingly innocuous question about pornography that opens a metaphorical can of worms.
Romain's focussed nano-film
Psychomotor Agitation is the focus for this very short film that suggest there might be more to 'restless leg syndrome' than we first imagined.
Will Webb's Personal Effects
Recently off its festival run, Will Webb's quietly emotive short is the story of a sister coming to terms with the death of her brother while searching for meaning in his last request. Inspired by the death of his own brother, Webb discusses the challenges he faced making the film, and the power of using - and not using - music.
A short film with a literal message
A funny new short film from directing duo LAMAR+NIK takes texting seriously.
The OCD Foundation breaks the vicious cycle
Director Martin Furze helms a visceral visual representation of what it’s really like to be a young person living with obsessive compulsive disorder.
WeRoad reaps what we're owed
In a chillingly funny schlock horror spoof from LIAKH, the travel company explores the terror of unused PTO.
Apple celebrates lacksidasical legends
Two chancers' days are saved by Apple's new AI functionality in this wickedly funny pair of spots from David Shane.
Tyler, the Evader
In an unsettling and visually striking promo for his new track, Noid, the rapper portrays the anxiety he experiences as a famous figure in the public eye.
It’s win-win with Canal+
An action-packed spot with a playful twist portrays how it's literally impossible to make a bad TV choice with the French streaming service.
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