Generative AI has applications for the media industry ranging from creative enhancement to streamlining operations, but worries run the gamut from copyright infringement to job disruption to the propagation of deepfakes and misinformation. This edition of the “Generative AI Tracker®,” a collaboration with AI-ID, explores how the media must walk a fine line to maximize the technology’s compelling value proposition while safeguarding the public from its malicious misuse.
PDF | Inside the February 2024 Report
Forty-six percent of FIs say the fraud risks of providing open banking outweigh the benefits, but the share of skeptics rises to 57% among FIs that experienced increased fraud. PYMNTS Intelligence’s latest study of 200 FI execs, “How Fraud Fears Impact FIs’ Adoption of Faster Payment Solutions,” a collaboration with Hawk AI, details why FIs are cooling toward open banking but staying the course on real-time payments.
PDF | Inside the February 2024 Report
GenAI is rapidly gaining traction in the financial services sector, but executives worry about the risk of spreading financial misinformation and exposing sensitive data to security breaches. The latest “Generative AI Tracker®,” a collaboration with AI-ID, examines what experts and bankers say is needed to get bankers over the hump.
PDF | Inside the January 2024 Report
With the ever-growing threat and sophistication of cyberattacks, chief operating officers (COOs) increasingly turn to GenAI-based data security systems to mitigate security breaches and fraudulent transactions. COOs are optimistic about the impact of deploying these GenAI-driven systems. Many anticipate positive returns on their investments and full AI integration within their...
HTML | Inside the December 2024 Report
Chief marketing officers (CMOs) are going beyond the basics with GenAI to unlock greater value. In October, a record share of CMOs reported very positive ROI from GenAI use. Ninety-eight percent of those reporting very positive ROI cited notable improvements from applying the technology to complex tasks, such as developing...
HTML | Inside the December 2024 Report
The widespread use of generative artificial intelligence in the corporate arena continues to expand. Executives exploring its uses in multiple verticals have seized on its capacity to streamline routine tasks. However, according to PYMNTS Intelligence research, chief marketing officers (CMOs) are increasingly using the technology for one strategic aim: improving...
HTML | Inside the November 2024 Report
