Caregiving

We envision a society where caregivers and families have the solutions they need, so care is a source of comfort and joy, rather than stress and hardship.

Women do most of the caregiving in the U.S., much of it unpaid, which limits the choices they can make about their careers and their lives. We’re helping build a modern caregiving system so that families can access affordable caregiving solutions, and women have more economic power and influence.

A woman pushes her mother's wheelchair during their weekly trip to a local park, as her mother's caregiver

Photo by Mikaela Martin for Pivotal Ventures

Featured Partner

  • The Holding Co.

    The Holding Co. is ushering in a modern care system.

    The Holding Co. designs products, brands, and experiences that revolutionize how we care for kids and older adults and manage family life. Its landmark “Investor’s Guide to the Care Economy” highlighted the $648 billion market for caregiving innovation.
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    A mother feeding her daughter, who is in a wheelchair, while the father prepares food

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  • Caring Across Generations

    Caring Across Generations is building thoughtful care systems.

    Inspired by a vision of care that is accessible, affordable, and equitable, Caring Across seeks to transform norms and narratives about aging, disability, and care; to win federal and state-level policy change; and to create a powerful coalition for care.
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    Women protesting with signs advocating for better care systems

    Courtesy of Caring Across Generations

  • Moms First

    Moms First is transforming workplaces and communities to help moms thrive.

    Moms First is galvanizing the private sector to champion and invest in child care. It conducted seminal research on the ROI of child care benefits, created the first-ever generative AI tool on paid leave, and mobilized moms to take action in their workplaces.
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    A mother holding her baby on her hip with one hand and typing on a laptop with the other hand

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  • Promise Venture Studio

    Promise Venture Studio helps drive social innovation in early childhood development.

    Promise Venture Studio accelerates social ventures in early childhood development through coaching, community-building, and capital connections to drive more equitable outcomes for America’s youngest children and their caregivers.
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    A startup entrepreneur leading a meeting with her team in a co-working office

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  • Child Care NEXT

    Child Care NEXT supports transformative change in child care.

    Child Care NEXT, an initiative of the Alliance for Early Success, helps state coalitions advance policies and increase public funding so that all families can access free or affordable care, and early childhood educators are better supported.
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    A young student sharing blocks with his classmate across the table

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  • First Five Years Fund

    First Five Years Fund builds support for early learning and child care programs.

    First Five Years Fund is a bipartisan organization that advocates for expanding and improving federal funding for early learning and child care programs, making them more reliable and affordable for families.
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    A young girl plays under a voting booth while her older relative votes in a primary election.

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  • EPIC

    EPIC is building tomorrow’s workforce while supporting the workforce of today.

    Executives Partnering to Invest in Children (EPIC) works to educate the business community about the value of early care and education and partners with employers in implementing child care benefits to better support employees and their families.
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    A father helping his daughter color in a book on the floor

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  • Rosalynn Carter Institute

    The Rosalynn Carter Institute promotes caregiver health, strength, and resilience.

    The Rosalynn Carter Institute for Caregivers champions family caregivers by building cross-sector partnerships, leading research projects and strategic initiatives, developing evidence-based programs, and advocating for public policy.

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    A young woman hugging an older relative in a wheelchair

    Courtesy of Rosalynn Carter Institute

Solutions We Support

We work alongside our partners in both the public and private sectors to unlock solutions that make caregiving more affordable for families.

Making Care a Public Good

Local, state, and federal governments play a central role in creating a robust care system. Our partners drive support for public policies and funding that enable people to access the care they need, when they need it.

Right now, there isn’t nearly enough funding for care. That needs to change. To help build a modern caregiving system, we’re partnering with organizations like the Raising Child Care Fund and Child Care NEXT, which help advocates, parents, and providers at the state level secure new public funding to make child care more affordable for families. Our partners also work to make it easier for people to access existing caregiving resources.

A father sitting on the floor of his living room talking to his child, with his baby in his lap

Photo by Rosem Morton for Pivotal Ventures

Accelerating Private Funding

Americans spend $648 billion annually on care, yet the care market continues to be an overlooked and undertapped investment opportunity. We’re focused on unlocking new revenue flows to ensure that innovative caregiving solutions reach the people who need them most.

Caregiving innovations can make caregivers’ lives easier while improving the quality of care millions of people receive. That’s why we support a growing number of companies, funds, and non-profits working to advance affordable solutions for caregivers and families.

For example, Promise Venture Studio accelerates social ventures in early childhood development through coaching, community-building, and capital connections to drive more equitable outcomes for America’s youngest children and their caregivers. We also invest in venture capital funds like Magnify Ventures, which backs companies addressing challenges faced by families from childbirth through end-of-life.

In addition to our own grants and investments, we hope to encourage other investors to back great companies that support caregivers and their families. We collaborated with The Holding Co. to create the landmark “The Investor’s Guide to the Care Economy”—a report that not only estimated the size of the care economy for the first time but also helped founders and funders think strategically about entering it.


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Three young children work together on a craft at a school table

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Engaging Employers

Employers also have a role to play in a modern caregiving system, making caregiving more accessible and affordable and testing approaches that work better for workers and their families.

The lack of support for caregivers not only threatens individuals’ economic futures; it also harms businesses and the entire economy. We partner with organizations that encourage employers to create family-friendly workplaces and policies.

For example, Executives Partnering to Invest in Children (EPIC) works to increase access to affordable, quality child care so that children can reach their full potential and their parents can participate fully in the workforce. Since 2009, they’ve educated Colorado’s business community on the value of early care and education and now help employers implement child care benefits to better support employees and their families. They are currently expanding their services nationwide, allowing their model and approach to be replicated and adopted by more companies over time.


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A man working on his laptop in the conference room of his office, with his two young daughters watching him work.

Photo by Westend61/Getty Images

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