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HCP Programmatic Solutions

1:1 NPI Targeting from Home to Clinic – Surround Sound HCP Engagement  

Most HCP programmatic media continues to rely on cookies, lookalikes, and other imprecise audience definitions – which leads to missed opportunities for timely, focused, omnichannel reach to your full NPI list. 

Try something more effective.

OptimizeRx’s deterministic, privacy-safe, and cookie-free programmatic solutions allow you to dynamically reach your full NPI target list throughout the course of the day – whatever location, device, or channel we know they prefer. That means you can deliver surround sound messaging with the timeliness, accuracy, and consistency that translates to prescribing activity. As a bonus? We amplify marketing impact by reaching up to 50% more qualified NPIs – including new prescribers. 

Why Top Healthcare Marketing Agencies Work with OptimizeRx

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30-50% greater NPI reach

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1:1 targeting and cookie-free placement options on all major DSPs

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Patented, privacy-safe, deterministic methodology

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Physician-level data reporting

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Adaptive, responsive media deployment

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Increased cost efficiency and less impression waste

Extended Reach. Dynamic Targeting. Real-Time Precision

Learn how OptimizeRx HCP Programmatic Solutions turn surround sound brand awareness into point-of-care brand conversion. 

How are we different?

The OptimizeRx Dynamic Audience Activation Platform (DAAP)

Our patented technology platform turns static NPI lists into dynamic audiences, reaches them with 1:1 precision on the channels they trust, and delivers brand information when it is most relevant.

  • AI technology and real-world data steadily predicts patients’ current / future brand eligibility – then matches them to their treating NPI.

  • Precision targeting approach prioritizes NPI based on upcoming patient flow – and finds new prescription writers.

  • Deterministic identity resolution technology links NPIs with their media and consumer behavior – without relying on cookies or lookalikes.

  • Programmatic, social media, and point-of-care network seamlessly delivers brand information on the channels each HCP favors – for coverage across the full marketing funnel.

  • Ongoing physician-level reporting and automated optimization makes your program smarter, more efficient, and more cost-effective over time.

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Reach More NPIs on the Channels They Prefer – With Fewer Targeting Limitations

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Online display and video

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Social media networks

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Over-the-top, audio, and out-of-home media

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EHR clinical workflow

Request a Proposal for HCP Programmatic Marketing

Get a quote – and see the difference. Submit your RFP to:

RFP@optimizerx.com

Curious to learn more about OptimizeRx HCP Programmatic Solutions? Book a call with our team.

Learn More About How OptimizeRx Supports Our Agency Partners


Healthcare marketing agencies create innovative, sophisticated strategies to help their pharma and medtech clients achieve commercial goals. We’re here to help your team drive impact through scale, reach, and efficiency. 

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