Life science marketing agencies are always seeking to implement sophisticated strategies to help pharma and medtech clients achieve their commercial goals. Today, AI-driven solutions are adding scale, reach and efficiency – and delivering greater performance. 

OptimizeRx has been partnering with agencies for almost 20 years to drive impact for leading pharmaceutical brands. Now we’re supporting the transition from siloed, calendar-based media execution to integrated audience and channel deployment that synergizes with your innovative marketing plans and increases cost efficiency. 

Through our Dynamic Audience Activation Platform (DAAP) and Micro-Neighborhood® Targeting technologies, we create hyperlocal, privacy-safe patient and HCP audiences, then synchronize HCP and DTC marketing with the patient journey. That means you can define and reach precise, clinically-qualified audiences with consistency on a diverse range of programmatic and point-of-care channels – where and when they are primed to engage.  

Just focused on HCP or DTC? You can still benefit from unique solutions that leverage real-world data, programmatic and clinical expertise, point-of-care reach, and AI-enabled deployment for increased engagement and impact.