Media habits (adults)

Ofcom's Media Nations 2024 research, which took a look at how people in the UK use and consume media, highlighted a trend that might come as a surprise.

We’ve published our latest Media Nations report, which looks at the UK’s media landscape and how people across the country use and consume media across a range of platforms.

For the first time, less than half of 16-24-year-olds are now watching broadcast TV in an average week, according to Ofcom’s annual study into the nation’s media habits.

Ofcom’s annual Media Nations report is a research report for industry, policymakers, academics and consumers. Our main objectives are to capture evolving consumer behaviours and key trends in the media sector, and to set out how audiences are served in the UK.

People in Wales watched more TV and video content at home in 2023, averaging 5 hours and 4 minutes, an increase of 20 minutes since 2022, and higher than the UK average of 4 hours and 31 minutes.

This annual report looks at media use, attitudes and understanding, and how these change over time.

Ofcom’s regular research into adults’ media literacy gives detailed evidence on media use, attitudes and understanding among UK adults aged 16+.

Ofcom's Adults' Media Lives study was set up in 2005 to provide a small-scale, rich and detailed qualitative complement to Ofcom's quantitative surveys of media literacy. The project follows the same 19 individuals over time, and interviews them on camera each year about their media habits and attitudes.