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Trends Reports

"The Future of Marketing’ MMA EMEA eBook Part 1

Released: 
October, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Research, Trends Reports

McKinsey & Company: The Future of Consumer & Retail 16th September 2020

The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

This report highlights how consumer are growing appetite for tech-forward experience are reshaping retail and why safety and convenience will continue to be critical.  

Released: 
September, 2020
Education Section: 
Educational Documents, Guidelines, Research, Trends Reports
Keywords: 
2020 Predictions
Members Only

The state of the industry: 2020 Mobile Marketing in EMEA

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Read the Press Release: 
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
Released: 
July, 2020
Education Section: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Keywords: 
best practices

Advertising and The Present Moment

Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now.

Released: 
June, 2020
Education Section: 
Best Practices, Educational Documents, Guidelines, Trends Reports
Keywords: 
2020 Predictions
Mobile Trends 2018

Mobile Trends 2018

In this document, the Mobile Marketing Association intends to dissect the main trends that will drive mobile marketing in 2018. Here, you’ll have access to insights, analysis, opinions and projections from some of the great players in the industry, who will discuss the benefits and challenges of topics such as Augmented Reality, Blockchain, Artificial Intelligence, Mobile Payments, Location-Based Services, Multi-Touch Attribution and Transparent Use of Data.

Released: 
April, 2018
File Size: 
758 KB
Education Section: 
Best Practices, Guidelines, Trends Reports
 NEW
AI
Attribution
Data
Marketing Growth
ROI

State of AI in Marketing in Germany 2024

 

Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the marketing landscape in one of Europe’s leading economies. In partnership with Kantar, this report analyses current trends, challenges, and opportunities surrounding AI adoption in marketing across Germany.

Released: 
October, 2024
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Region: 
Europe, Germany
Keywords: 
AI, DACH, Europe, 2024, germany, AI in marketing, report
AI
Attribution
Data
Marketing Growth
ROI

State of AI in marketing: AI Trends & Actionable Insight

The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses across the Asia-Pacific (APAC) region are embracing and adapting AI in their marketing strategies. Drawing from extensive survey data, this report explores the current state of AI adoption, the challenges faced by companies, and the innovative applications driving success.

Released: 
July, 2024
File Size: 
9.29MB
Education Section: 
Benchmark Studies, Educational Documents, Trends Reports
Region: 
APAC
Keywords: 
AI, AI in marketing, report, apac, 2024
State of AI in Marketing in Vietnam
AI
Attribution
Data
Marketing Growth
ROI

State of AI in Marketing in Vietnam 2024

Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in one of Southeast Asia’s most dynamic markets. Produced by MMA Global and Decision Lab, this report explores current practices, challenges, and future opportunities in AI marketing adoption in Vietnam.

Released: 
June, 2024
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Educational Documents, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
report, vietnam, AI in marketing, AI
Creative Effectiveness
Marketing Growth

The State of Creative Process in Marketing

We are on the cusp of a creative revolution.

Conducted in partnership with Canva, and based on the input of close to 100 senior creative decision makers, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.

Released: 
June, 2024
File Size: 
3.94 MB
Education Section: 
Benchmark Studies, Creative Effectiveness, Trends Reports
Region: 
Global
AI
Brand Safety
Consumer Engagement
Content Marketing
Creator Economy
Marketing Growth

MMA Indonesia Brand Safety & MarTech Report 2024

Present you the release of awaited Annual Report: Brand Safety and Martech 2024. 

This report unfolds how AI revolution, brand building, campaign, attention, the emerging influencers marketing to evolving user experiences are essential towards nowadays challenges.

Released: 
June, 2024
Education Section: 
Research, Trends Reports
Region: 
APAC, Indonesia, Global