cre·a·tive
krē-ˈā-tiv
ˈkrē-ˌā-
1
2
: having the quality of something created rather than imitated : imaginative
the creative arts
creative writing
3
: managed so as to get around legal or conventional limits
creative financing
also
: deceptively arranged so as to conceal or defraud
creative accounting
creatively
adverb
creativeness
noun
1
: one who is creative
especially
: one involved in the creation of advertisements
2
: creative activity or the material produced by it especially in advertising
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Merriam-Webster unabridged
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