We know from our research that B2B is more competitive than and more complex than ever. The time to make a purchase decision is extending, the performance gap between winning and losing brands is narrowing, and B2B buyer expectations are more difficult to meet.

Within Merkle lies a specialist global B2B team, uniquely built for organizations to navigate the dynamic world of B2B. Our roots are deeply embedded in the heart of B2B, making us uniquely equipped to guide you through the challenges and complexities of today's business landscape.

Our experts can help you:

• Make smarter decisions driven by best-in-class research and insights
• Tap into the power of your data and technology to create world-class customer experiences
• Create globally recognized B2B brands alongside our award-winning creative teams
• Build digitally focused, connected paid media journeys
• Use ABX to engage with your most important accounts
• Integrate marketing communications across all touchpoints, enabling B2B commerce