Gen Z as the Secret Ingredient for Halloween Campaigns 2024

Even concern about the economy has not slowed down the obsession with Halloween spending in 2023 reaching an alltime high of 122 billion and set to gain further ground in 2024Indeed the holiday has transformed into a cultural phenomenon with Gen Z leading the charge Immersed in technology since a young age Gen Z has made Halloween a trending topic on social media This generation39s amplification of the holiday on the internet is reflected in the demographicamp8217s spending in 202391 of Gen Zers between the ages of 12 and 22 celebrated Halloween in 202370 of those Gen Z consumers spent money on Halloween costumesMore than half 58 reported that they purchased Halloween decorationsItamp8217s no wonder Halloween has arrived eerily early this year with many brands hoping to capitalize on peopleamp8217s love for the spooky season However a critical question remains How do you stand out in an ecosystem where the modern consumer is bombarded by 4000 to 10000 ads daily This is where video advertising comes inHook Gen Z this Spooky Season with Video AdvertisingGrowing up in the era of instant gratification and social media video content has become the preferred form of media consumption for Gen Z A powerful marketing tool allowing brands to tap into one of the most profitable times of the year video ads have successfully met the challenge of capturing the flimsy attention of Gen Z Its effectiveness as a marketing medium is undeniable with studies stating 30 of GenZs turned to YouTube for Halloween inspiration in 2023Here are a few video ad campaign strategies to captivate Gen Z this Halloween1 Hook Gen Z with Halloweenthemed AdsStudies show that 82 of consumers are convinced to buy a product or service after watching a video The key therefore is to leverage the sentiment and excitement surrounding the holiday and create video ads that incorporate Halloweenthemed visuals music and humor One way that has proven especially effective in attracting Gen Z is tapping into their love of old movies songs and pop culture references By incorporating elements from classic Halloween films or olden Halloween traditions and featuring a modernday take on it brands can connect with the Gen Z audience emotionally driving engagement and the bottom line2 Relevance is KeyAnother critical aspect of having a successful video ad campaign during Halloween is ad relevance Referring to the degree to which your ad is relevant to the viewer watching it ad relevance importance cannot be overstated In addition to being more likely to have a higher clickthrough rate and viewthrough rate these ads are also perceived as more helpful instilling brand loyalty and trust However in today39s privacyfirst digital landscape which is moving away from thirdparty cookies brands must tether themselves to alternative and more ethical ad delivery solutions that still prioritize relevance3 Tap into the Wonders of Social MediaThe strong parasocial relationships crafted by social media between influencerscelebrities and viewers have proven to wield considerable power over consumer buying decisions This is especially true for Gen Z with nearly threequarters following influencers on social media platformsNot only that a majority of them discover products and services via social media trusting the authenticity and sincerity of online figures Social media is the most popular source of Halloween costume inspiration for people under 25 YouTube influencers like MrBeast and PewDiePie hold significant influence over Gen Zamp8217s purchase decisions and therefore can be leveraged to drive engagement and sales during HalloweenBrands That Nailed Halloween Marketing for Gen ZA brand that has been able to effectively capitalize on the Halloween spending frenzy is Chipotle Taking its yearslong gag on Halloween costume memes around its forks and napkins to social media the fast food chain collaborated with Spirit Halloween to release a line of amp8216Booritoamp8217 costumes Chipotleamp8217s Halloween campaign has generated significant buzz and increased brand awareness among Gen ZAnother example of a Halloween campaign that targeted Gen Z was the fashion brand Hot Topicamp8217s 2023 amp8216Halloween Foreveramp8217 By featuring two stars from the popular show Cobra Kai and Shameless in a campaign showcasing Halloween clothing lineinspired classic horror films such as Texas Chainsaw Massacre the brand tapped into the unabashed allure Gen Z has for the past creating an emotional connection through the power of nostalgiaAchieve Holiday Advertising Success with Contextual AdvertisingHalloween brings the opportunity for brands to have the most profitable season of the year To capitalize on their potential brands must wrangle away from the old methods of advertising and move toward the future Contextual Advertising A type of targeted advertisement delivered based on contextual cues on the page or content they are currently viewing contextual advertising has taken the digital advertising world by stormMirrors by Silverpush is an AIpowered contextual advertising solution that gets your brand39s advertisement in front of the right audience at the right moment in a suitable environment Going beyond the basics of targeting demographic and broad keyword categories Mirrors identifies contextual cues within the video like text audio actions celebrities influencers brands etc to place your ads while its realtime campaign optimization utilizes databacked insight to ensure maximum reach and engagementThe Way AheadThe holiday spending surge brings brands an opportunity to connect with a highly engaged audience By employing the power of video advertising for Halloween marketing campaigns brands can tap into this excitement and stand out from the competition However to take your marketing campaign to the next level brands must utilize innovative technologiesPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Gen Z as the Secret Ingredient for Halloween Campaigns 2024

Author

Publish date

Channel

Srestha Babuta

We Are the Outliers - By Jack Myers

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Gen Z as the Secret Ingredient for Halloween Campaigns 2024

Enjoying This Commentary? There's More to Love

Srestha Babuta

TAGS:

We Are the Outliers - By Jack Myers

Cookies