- YouTube Takes Top Spot In Aggregate Viewing In July
Television News Daily, Wayne Friedman - Tuesday, September 3, 2024
YouTube posted a 10.4% share for July, while Disney came in ...
- Global Sports TV, Streaming Documentaries Hit Record Levels
Advanced TV Insider, Wayne Friedman - Thursday, August 29, 2024
Ampere Analysis says there was a 25% share - 103 sports documentari ...
- Linear-To-Streaming Ad Struggles: Long Road Ahead Or Drag Race Sprint?
TV Watch, Wayne Friedman - Monday, August 26, 2024
Four of the five legacy media companies were down in advertising resul ...
- Major Sports Pulls Big Streaming Signups: Can Other Genres Do That?
TV Watch, Wayne Friedman - Friday, August 23, 2024
NBCU's Peacock posted strong results for the Paris Olympics, adding 2.8 milli ...
- TV Poised For Sudden Emergence Of Child Star Content
TVBlog, Adam Buckman - Friday, August 16, 2024
The stories - and sometimes the plight - of former child sta ...
- Olympics Viewing U.S. Households Up 11% Over Tokyo Games To 60M
Advanced TV Insider, Wayne Friedman - Thursday, August 15, 2024
At least 600,000 new U.S. homes watched some of the Olympics ea ...
- Report: People Of Color Well-Represented In Olympic Ads
MAD, Steve McClellan - Friday, August 9, 2024
XR Extreme Reach is keeping track and issued an analysis of t ...
- Men's Basketball Gold Scores 19.5M Viewers, Highest Since '96 Games
Television News Daily, Wayne Friedman - Monday, August 12, 2024
Saturday's game, which grew to 22.7 million from 5 to 5:15 P ...
- NBC Olympics Programmatic: Will Brands Stay When The Games End?
TV Watch, Wayne Friedman - Wednesday, August 7, 2024
Around 55% of programmatic advertisers are spending less than $5 million overa ...
- Olympics: A Hit With Viewers, Good For Brands, Too
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 5, 2024
As the Paris games move into their final stretch, analyst Dipanjan Chatterj ...
- NBC Olympics Are A Summer Standout
TVBlog, Adam Buckman - Tuesday, August 6, 2024
It has been great to see the viewership reports emanating from N ...
- Paris Games First 9 Days: 32.6M Viewers, 77% Over Tokyo's
Television News Daily, Wayne Friedman - Monday, August 5, 2024
Saturday's viewing averaged 34.6 million viewers across all platforms, more than doub ...
- Snapchat Stokes AR Fan Engagement Via NBCU, Olympic Committee Partnerships
MediaDailyNews, Colin Kirkland - Monday, July 29, 2024
Fans can expect new augmented-reality experiences and behind-the-scenes footage as Snap wor ...
- NBA Strikes $77B Rights Deals, Rejects WBD 'Match' Offer
Television News Daily, Wayne Friedman - Thursday, July 25, 2024
On Wednesday, as expected, the NBA finalized deals with Walt Disney, NB ...
- NBCU's Olympics To Have First Ad-Free Opening Ceremony With Sponsor Logos
Television News Daily, Wayne Friedman - Wednesday, July 24, 2024
NBC says the Paris Summer Olympics will hit a record for nation ...
- NBCU Posts Mixed Q2 Results, Peacock Cuts Losses
Television News Daily, Wayne Friedman - Tuesday, July 23, 2024
Peacock posted its smallest quarterly loss since its launch in 2019 ...
- All Eyes On Biles As NBC Paris Olympics Start On Friday
TVBlog, Adam Buckman - Monday, July 22, 2024
For viewers in the U.S. and possibly around the world too, gymna ...
- Google Provides New Tech To Team USA, NBCU
MediaDailyNews, Laurie Sullivan - Thursday, July 18, 2024
Google has announced a commitment to sponsor and bring its innovative technolo ...
- How NBCU, Google Deal Could Change Television
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2024
NBCUniversal's partnership with Google could change the direction of television through experimen ...
- NBCU: Upfront Sales Complete, With 'Modest Growth'
Television News Daily, Wayne Friedman - Friday, July 19, 2024
NBCU says it saw growth of 45% in prime-time program advertising a ...
- Verizon To Leverage NBCU's Olympics In Peacock/Netflix Bundle
Television News Daily, Wayne Friedman - Thursday, July 18, 2024
Consumers will pay $80 a year for Peacock Premium, its ad-supported optio ...
- NBA TV/Streaming Deals Valued At $76B, TNT Taking A Shot?
Television News Daily, Wayne Friedman - Thursday, July 11, 2024
The NBA is reportedly finalizing deals worth an estimated $76 billion ov ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- NBC's 'SNL' 50th Anniversary Season Signs 4 Presenting Sponsors
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBC has inked four season-long "presenting sponsors" for the 50th anniversary seas ...
- Does Nielsen's 'Distributor Gauge' Tell A Good Story For Legacy Media?
TV Watch, Wayne Friedman - Friday, May 17, 2024
Nielsen's effort to show a complete picture with its new "Media Distribut ...
- Final Thoughts About This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 17, 2024
And now, an exclusive peek inside the TV Blog's Upfront Week note ...
- Network TV, Linear Cable Get Some TLC At Upfronts
TVBlog, Adam Buckman - Thursday, May 16, 2024
Streaming took center stage at the Upfronts this week, but broadcast a ...
- Comcast Bundles Peacock, Netflix, Apple TV+ For Cable, Broadband, Mobile Subscribers
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Comcast says it will bundle its NBCU-owned Peacock streaming service with Netfl ...
- Nielsen Releases The 'Big 14' Share Of Television
MediaDailyNews, Joe Mandese - Tuesday, May 14, 2024
Disney is the aggregate champ with an 11.5% share, followed by YouTube ...