• by Wayne Friedman , July 18, 2024

Leveraging NBCUniversal’s Paris Olympics event, Verizon is bundling Peacock with Netflix -- enabling subscribers to get Netflix’s most premium option for free for a year.

Consumers will pay $80 a year ($6.67 a month) for Peacock Premium, its ad-supported option. They will also get Netflix Premium, its most expensive ad-free option, up to a $275 value ($22.92 a month).

Subscribers need to commit for a year for this special streaming bundle.

Netflix Premium is the streamer's most premium offering -- advertising-free and offering Ultra HD picture quality and premium audio.

Subscribers can watch on four devices at the same time.

NBC Sports coverage of the the 2024 Paris Olympics will stream all Olympics coverage and live programming on NBCUniversal linear TV channels and Peacock.

Separately, Peacock announced a price increase for all its products, to $7.99/month for Peacock Premium (from $5.99) and $13.99 for Peacock Premium Plus -- its ad-free option -- from $11.99. The annual subscription for Peacock Premium is now $79.99 (up from $59.99).

Verizon also offers other similar streaming bundles such as Netflix and Warner Bros. Discovery’s Max bundle.

Streaming platform bundles are on the rise due to the maturation of the business, with subscription growth slowing.