- MarketBridge Combines With Four Firms In U.S., Canada
MAD, Steve McClellan - Wednesday, September 4, 2024
Private equity firm RTC acquired stakes in MarketBridge, Fama PR, Intelisent a ...
- Test Drive: New Equinox Emphasizes Truck Attributes
Drive Time, Tanya Gazdik - Tuesday, September 3, 2024
There's a reason Chevrolet has sold more than 3 million units ...
- The Content Divide: Few Brands Say They're Very Good At It
Email Insider, Ray Schultz - Tuesday, September 3, 2024
Although brands are increasingly using AI for content marketing with high hope ...
- Recovery Is An Asset, Not A Liability
MediaDailyNews, Sober Strategist - Monday, August 26, 2024
As a recovering alcoholic, I understand the role feelings play in shapi ...
- Aussie Agency Society Opens Chicago Outpost
MAD, Fern Siegel - Wednesday, August 28, 2024
Society U.S. is led by marketing vet Katie Rosholt. ...
- How Growth-As-A-Service Platforms Can Propel B2B Businesses
MAD, Robert Henderson - Wednesday, August 28, 2024
Growing a B2B business is complicated. That's not new. But deploying Ga ...
- How This Strawberry Frog Exec Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 29, 2024
Rasika Narang shares her journey from her early days in India ...
- Why GenAI: Most Marketers See Benefits, But Face Issues
Email Insider, Ray Schultz - Wednesday, August 28, 2024
Email copy is the second-most used function of generative AI, Skyword repo ...
- A Lesson For B2B: Marketers Are Told Not To Overreach
Email Insider, Ray Schultz - Monday, August 26, 2024
Complex marketing programs can slow companies down and perpetuate silos, Forrester cauti ...
- AAF's Hall Of Achievers This Year Includes Hollywood's Issa Rae
MAD, Steve McClellan - Friday, August 23, 2024
Issa Rae has been awarded the organization's second annual Cultural Force Awar ...
- The Shiny New Risk Advertisers Have Begun Disclosing
Media 3.0, Laurie Sullivan - Monday, August 26, 2024
A new financial "risk" has begun showing up in the SEC filin ...
- Google AI Overviews Links Boost Search Rankings
MediaDailyNews, Laurie Sullivan - Thursday, August 22, 2024
One of the best ways for all types of publishers to g ...
- How Complex Reasoning In Search Will Improve Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2024
SearchGPT, which leverages OpenAI's GPT-4 models that excel in complex reasoning, wan ...
- Signals Show Stabilizing Ad Market Could Crumble
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2024
Prices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Instacart's Latest Partner Will Deliver Digital Coupons To Shoppers
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Ibotta becomes Instacart's third-party coupon provider on its platform for all eligib ...
- Summer Premium Streamers' Ad, Promotion Spend Down 25%
Television News Daily, Wayne Friedman - Wednesday, August 14, 2024
TV marketing spend/media value was down by 25% from May 1-August ...
- Why This Neurocrine Marketer Is Anything But Boring
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 15, 2024
In this episode of Brand Insider: BTS, Emily Simasek, Neurocrine Bioscience's associa ...
- Smokey Bear Celebrates 80th Anniversary
Marketing Daily, Danielle Oster - Friday, August 9, 2024
A campaign featuring celebrities and influencers amplifies the generation-spanning fire-safety message ...
- Super 8 Brings Back Historic Room Rate To Celebrate 50th Anniversary
Marketing Daily, Danielle Oster - Wednesday, August 7, 2024
To celebrate its 50th anniversary, the brand will offer 888 room nigh ...
- Restaurants Embrace Back-To-School Meal Deals
Marketing Daily, Teresa Buyikian - Wednesday, August 7, 2024
This year, QSRs and fast-casual restaurants are rolling out back-to-school meal deal ...
- RMNs Meet MFAs
Planning & Buying Insider, Bill Duggan - Thursday, August 8, 2024
Made-for-advertising sites can account for a significant portion of open web programmat ...
- GenX Diners Value Experience Over Price, Convenience: Study
QSR Insider, Teresa Buyikian - Wednesday, August 7, 2024
A new study finds over a third of diners are often disappoint ...
- IHOP Brings Back All You Can Eat Pancakes For Back-To-School Season
Marketing Daily, Teresa Buyikian - Friday, August 2, 2024
"IHOP has strategically situated All You Can Eat around back-to-school to he ...
- Google Makes Wix Its First Gemini For Workspace Partner
Performance Marketing Insider, Laurie Sullivan - Monday, August 5, 2024
Generative AI has helped companies push the boundaries of innovation and performanc ...
- How This Sanofi VP Is Living Her Greatness
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 7, 2024
Excellent advice Jordana Barish offers to anyone beginning their career, and she ...
- La Crema Launches Instagram Contest For WNBA Finals
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
One grand-prize winner will receive two tickets to Game One of t ...
- New Ethics Guidelines Outline Best Practices For Marketers
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- DiGiorno Teams With Marvel, Amazon For Limited-Edition Pizzas, Merchandise, Promos
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The campaign features limited-edition pies themed around the Marvel Studios release ...
- Fat Tire Goes Off The Wall With New Vans Summer Collaboration
Marketing Daily, Teresa Buyikian - Thursday, July 25, 2024
Fat Tire beer captures that 80s nostalgic feel in the designs ...
- Springing Data: New Warehouse Analytics Tools
Email Insider, Ray Schultz - Thursday, July 25, 2024
MessageGears has enhanced its data warehouse suite for enterprise marketers. ...