• by Ray Schultz , Columnist, July 25, 2024

It’s one thing to have a data warehouse. It’s another to have the capability to use the data for marketing campaigns.

Engagement platform MessageGears has enhanced its analytics suite to “allow enterprise marketers to self-serve on their entire dataset — turning data from all of their internal tools into powerful intel to drive loyalty and engagement,” says Elizabeth Weddle, director of product marketing at MessageGears. 

The new enhancements include:

• Customer engagement insights for first-time purchasers and loyalty data for repeat buyers. 
• Churn risk insights for customers that are likely to leave without making a purchase; predicted lifetime value; predicted future purchase behaviors. 
• Analysis of how different marketing channels contribute to overall list growth

MessageGears says these improvements will empower enterprise brands to adjust their messaging quickly based on campaign performance. Clients like Indeed, Chewy and GoDaddy use MessageGears to understand how their customers are behaving throughout their journey.

Brands can utilize these capabilities to pre-build custom reports or while eliminating fragmented views across channels and tactics, the company says.

“The ability to measure and adjust customer engagement efforts with a complete view of a brand’s internal enterprise data is tantamount to success for any organization,” Weddle says.