- Amazon Ads Offering Expands To Non-Marketplace Sellers
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Amazon Ads' beta for businesses rolled out this week allowing companies th ...
- Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, July 11, 2024
Each percentage point of search market share - valued at $1.2 billi ...
- B2B Budget Bliss: Resources Are Being Poured Into Acquisition
Email Insider, Ray Schultz - Thursday, May 30, 2024
Most B2B marketers are positive about meeting their goals, Stirista and Ascen ...
- Lead Conveyor: How SMBs Can Nurture Prospects With Personalized Emails
Email Insider, Ray Schultz - Wednesday, May 29, 2024
Nimble offers a B2B solution called Email Sequences, which the company sa ...
- B2B Pride: Brands Sure Of Their Data Strategy Spend More And Make More
Email Insider, Ray Schultz - Thursday, May 9, 2024
Confident brands are more likely to expect revenue increases this year, Anteri ...
- Form Follows Function: A Tool For Building Email, SMS Lists
Email Insider, Ray Schultz - Monday, March 11, 2024
Easy user interfaces are needed for onboarding new customers. Sendlane has add ...
- Traditional Search Forecast To Fall 25% By 2026: Gartner
MediaDailyNews, Laurie Sullivan - Monday, February 19, 2024
Search marketing will lose share to generative AI chatbots from Google, Microsof ...
- Using LinkedIn For Demand And Lead Generation
MediaDailyNews, Andrea Ness - Friday, February 2, 2024
LinkedIn has gained a solid reputation as the best platform for B ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- LinkedIn To Discontinue 'Lookalike Audiences' For Ad Targeting
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
LinkedIn is suggesting alternative targeting methods that use its own internal da ...
- Lead Gen Company Used Dark Patterns To Obtain Personal Information, FTC Charges
MediaDailyNews, Wendy Davis - Tuesday, January 2, 2024
A lead gen company allegedly duped web users into providing personal informati ...
- B2B Mixology: Email Is A Top Lead Generator And 2024 Budget Item
Email Insider, Ray Schultz - Tuesday, December 5, 2023
Email will also command a substantial share of B2B marketing spend ...
- Meta Rolls Out Lead-Generation Tools For Instagram, Facebook
MediaDailyNews, Colin Kirkland - Thursday, November 9, 2023
Meta is rolling out new lead-generation ad tools, AI-powered features, and C ...
- TikTok Announces Integration For Salesforce Marketing Cloud
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
TikTok has launched a new no-code integration for Salesforce Marketing Cloud. ...
- The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues
Email Insider, Ray Schultz - Wednesday, November 1, 2023
Marketers are concerned about data security and tone-of-voice issues, Kaltura reports. ...
- B2B Data Doings: Firms Use Both Third-Party And First-Party Data
Email Insider, Ray Schultz - Thursday, August 17, 2023
B2B teams are dealing with data issues and sales-marketing alignment, a benchma ...
- B2B Brands Offered Tool For Outreach Via Google Maps And LinkedIn
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
Vast Outreach says the new solution streamlines lead generation. ...
- GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Gartner data released Thursday shows the top barriers to the adoption ...
- Surfing The Funnel: How B2B Teams Move Leads To Conversion
Email Insider, Ray Schultz - Monday, July 17, 2023
Content must be relevant, data-driven and even humorous in order to mo ...
- Conversica Integrates Its Conversational Platform With Salesforce Marketing Cloud
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
The partnership will allow brands to conduct two-way conversations with customers with ...
- The Q1 Playbill: What Sales Teams Wanted To Know When Researching Topics Online
Email Insider, Ray Schultz - Monday, May 15, 2023
Sales automation was the hottest search topic in terms of growth ...
- CallRail Launches Integration With Microsoft Teams
Email Marketing Daily, Ray Schultz - Friday, May 12, 2023
Users can receive notifications of calls, texts and form submissions, CallRail s ...
- The Lead Goes Cold: Firms Are Failing To Respond To Inquiries
Email Insider, Ray Schultz - Thursday, May 4, 2023
Most companies are taking too long. And many are not making fu ...
- B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend
Email Insider, Ray Schultz - Tuesday, April 25, 2023
But most firms have exceeded their expectations, Integrate reports. ...
- Bring On The Leads: Salespeople Welcome Those Qualified By Marketing
Email Insider, Ray Schultz - Thursday, April 20, 2023
Sales teams rely on signals like form fills, but most C-suite buye ...
- Wishpond Offers Integrated Marketing Tool
Email Marketing Daily, Ray Schultz - Friday, March 10, 2023
The new marketing and technology platform combines email, lead generation and oth ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Performance Marketing Insider, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- The Cold Pitch: B2B Brands In Most Sectors Prefer Email For Outreach
Email Insider, Ray Schultz - Tuesday, February 14, 2023
But some suffer from deliverability issues and other problems, Belkins reports. ...
- Google Search 'Cars For Sale' Widget Available In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2023
Google Search will enable auto dealerships to serve up lot inventory direct ...
- Email Rated As Top B2B Lead Generation Tool
Email Marketing Daily, Ray Schultz - Monday, January 9, 2023
A UK survey shows that 59% of marketers believe B2B is twi ...