• by Ray Schultz , March 10, 2023

Wishpond Technologies Ltd. has unveiled a marketing and technology platform that integrates several channels. 

The new solution, Propel IQ, combines technology from Wishpond’s email marketing, lead generation, automation and marketing technology tools.

The goal is to provide small business owners with an enterprise-level marketing and sales platform, says Ali Tajskandar, chairman and CEO of Wishpond.

Propel IQ features  SMS marketing from Winback, referral marketing from Viral Loops, and sales engagement software from PersistIQ. “Instead of having to use multiple tools and systems to attract and nurture customers, businesses can now get absolutely everything they need on our platform,” Tajskandar adds. 

Wishpond is also introducing generative AI technologies in this platform.