- Streaming's Juggling Act: License Or Co-Partner For TV, Films?
TV Watch, Wayne Friedman - Tuesday, October 1, 2024
European pay TV service Sky has sued Warner Bros., claiming the U.S.-bas ...
- Putting The Customer On The Map: How Brands Track The Journey
Email Insider, Ray Schultz - Thursday, September 26, 2024
Customer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
- Reddit Increases AI Ad, Translation Tools, Appoints CRO
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
As Mike Romoff will lead Reddit's ad and sales businesses as ...
- Criteo, Ericsson, Meta, Others Sign Open Letter To EU On AI Regulation
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
The open letter warned that fragmented regulation could cause Europe to fa ...
- IAB Releases In-Store Retail Media Definition, Measurement Standards
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The new definitions and measurement standards for in-store retailers will provide transparen ...
- Could Google Win U.S. Antitrust Case On A Technicality?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2024
Google may have set a precedent this week when it tried ...
- Jameson, Julian Edelman Onboard For NFL Game In Dublin
MAD, Fern Siegel - Friday, September 13, 2024
The company's Q1 survey found 80% of football fans would travel ...
- EU's Top Court Upholds Billions In Fines For Google And Apple
MediaDailyNews, Laurie Sullivan - Wednesday, September 11, 2024
Two of the biggest companies have lost their EU court fights a ...
- Spamming The Globe: The Top Spam Countries And Their Carbon Footprints
Email Insider, Ray Schultz - Wednesday, September 4, 2024
Countries with a high volume of email spam are contributing to ...
- Assembly Taps Dentsu X's Scott For Managing Partner Role
MAD, Steve McClellan - Wednesday, August 28, 2024
Scott will lead a team working with clients including hotel group Mandar ...
- Publicis Wins $500 Million Sky Media Account
MAD, Steve McClellan - Friday, August 23, 2024
The remit covers the UK, Ireland, Italy, Germany, Switzerland and Austria. T ...
- Dentsu Reports First-Half Recovery, Cites New Media Business Wins
MediaDailyNews, Joe Mandese - Wednesday, August 14, 2024
"The second quarter saw a return to growth, with the group reporti ...
- Google Living Microsoft's 20th-Century Nightmare
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2024
A breakup is possible, while less severe options include forcing Google ...
- BBN Adds Global Muscle With Park & Battery, Nuvola Cloud Solutions
MAD, Fern Siegel - Monday, August 12, 2024
BBN has partners in 71 locations in 31 countries. Poland-based Nuvola Clo ...
- Apple Changes EU App Store Policy After Warning
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Apple on Thursday announced changes to its App Store after the Europe ...
- L'Oreal Taps Wavemaker, Includes Amazon Activity
MediaDailyNews, Joe Mandese - Wednesday, July 31, 2024
L'Oreal International Distribution has tapped GroupM's Wavemaker to handle media planning a ...
- WPP Awarded Colgate-Palmolive's 'Amazon AOR' For Europe
MAD, Steve McClellan - Sunday, July 28, 2024
WPP was awarded the business after a competitive review and has creat ...
- Isobel To Handle Creative Duties For Beyond Meat
Accounts on the Move, Fern Siegel - Thursday, July 25, 2024
The agency's remit is to show how changing dietary habits improves t ...
- Netflix Black Death Comedy Inspired By COVID-19 Pandemic
TVBlog, Adam Buckman - Thursday, July 25, 2024
The COVID-19 pandemic killed 1.19 million Americans. Is it really time n ...
- Amsterdam-Based Copywriter Collective Expands To The U.S.
Mediapsssst, Richard Whitman - Tuesday, July 23, 2024
The firm will have representatives in New York, Los Angeles and Chica ...
- Google Faces Privacy Investigation In Italy
MediaDailyNews, Wendy Davis - Thursday, July 18, 2024
The Italian Competition Authority is examining whether Google obtains valid consent fr ...
- X's Blue Checks Dupe Users, Violate European Law, Regulators Charge
MediaDailyNews, Wendy Davis - Friday, July 12, 2024
"Back in the day, BlueChecks used to mean trustworthy sources of information ...
- No Glory But Lots Of Guts In Bloody Rome Drama On Peacock
TVBlog, Adam Buckman - Monday, July 15, 2024
The city of Rome gets another going-over in all its bloody barbari ...
- Epic Games Store In EU Blocked Again By Apple
MediaDailyNews, Colin Kirkland - Friday, July 5, 2024
Epic Games called the tech giant's rejection "arbitrary, obstructive, and in violati ...
- Dentsu Taps Annette Male For Dual EMEA/UK&I Role
MAD, Steve McClellan - Wednesday, July 3, 2024
She has several APAC leadership roles including heading up global agency partnershi ...
- Nearly Two-Thirds Of Clicks On Google Search Remain Within Its Ecosystem
Performance Marketing Insider, Laurie Sullivan - Friday, July 5, 2024
In the EU, Google sends less traffic to itself than in t ...
- EU Regulators Crack Down On Meta's Pay-For-Privacy Model
MediaDailyNews, Wendy Davis - Tuesday, July 2, 2024
The European Commission has made a preliminary finding that Meta Platforms violat ...
- Ikea Campaign Maximizes The 'Sun' For Stockholm
Out to Launch, Fern Siegel - Tuesday, July 2, 2024
The goal is to maximize sunny weather via a GPS-controlled billboard. ...
- Adam&EveDDB Gives Summer A Lipton Twist
MAD, Fern Siegel - Friday, June 21, 2024
The agency targets pan-Europe. It expects to reach more than 200 milli ...
- Large-Scale OOH Ads Promote Madrid Tourism In Shanghai
Out to Launch, Fern Siegel - Friday, June 21, 2024
The creative is by Irismedia, a top Spanish ad agency. ...