Large-Scale OOH Ads Promote Madrid Tourism In Shanghai

by Fern Siegel , June 21, 2024

Shanghai, China, is promoting tourism to Madrid, Spain, in a new OOH and digital campaign.

The creative is by Irismedia, a top Spanish ad agency, in collaboration with Worldcom OOH, which implements its strategy.

Twenty-eight large-scale screens strategically located in the corridors connect the Reel shopping mall and Jingan Temple metro station. The campaign highlights the beauty and attractions of Madrid, encouraging high-income residents of Shanghai to discover the Spanish capital.

Mónica Nicieza, commercial director for Europe at Worldcom, reports that in a week, the campaign "generated over 14 million impressions, thanks to the display of 15-second spots on the 28 advertising screens, with a daily frequency of 240 spots and an operational schedule of 15 hours."

Shanghai is the most populous city in China, with nearly 30 million people.

ad campaign, asia, china, europe, out-of-home

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