WAYNE FRIEDMAN
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Articles by Wayne All articles by Wayne
- YouTube Takes Top Spot For Media Distributors In July in
Television News Daily on
09/03/2024
YouTube posted a 10.4% share for July, while Disney came in at 9.9% for the month, with NBCU close behind at 9.5%.
- Disney Nets Go Dark On DirecTV, 11M Affected in
Television News Daily on
09/02/2024
Blackouts are threatening the upcoming start of the NFL season on ABC and ESPN next week and have caused viewers to miss new season college football games this weekend and U.S. Open Tennis on ESPN.
- Association By Network: Fox News Poll Says Trump Is Losing Ground in
TV Watch on
09/03/2024
The poll now shows Harris up by 1% in Arizona, and 2% for both Georgia and Nevada. Trump is ahead by 1% in North Carolina.
- Netflix Will Press Content Leverage Against Streaming Competitors: Analyst in
Television News Daily on
08/30/2024
Streaming and media players have no choice but to continue to sell their premium library content to Netflix to offset their own poor returns in streaming.
- Saving RSNs?: ESPN Wants To Add Local MLB, NBA Games in
TV Watch on
08/30/2024
"We want to be part of the solution,' says Jimmy Pitaro, the network group's chairman. This could come with adding local market MLB and NBA game content.
- YES Network, MSG Network Form NYC-Area Sports Streamer GAME in
Television News Daily on
08/29/2024
'Gotham Advanced Media & Entertainment' (GAME) will be the new streaming home of those companies' streaming apps, MSG+ and YES, and its launch will be timed to coincide with the start of the new NBA and NHL seasons.
- Amazon's Media Agency Review: What Does It Mean For Future Upfront Deals? in
TV Watch on
08/29/2024
Amazon reportedly pulls in $46.9 billion a year in overall global advertising. A small part of this - streaming/OTT and CTV - is estimated to total $4.72 billion this year.
- Global Sports TV, Streaming Documentaries Hit Record Levels in
Advanced TV Insider on
08/29/2024
Ampere Analysis says there was a 25% share - 103 sports documentaries and docuseries - of all documentaries released from May to July 2024 -- a record share level.
- DirecTV, Walt Disney Carriage Dispute: Blackouts For ABC, ESPN? in
Television News Daily on
08/28/2024
Disney has reportedly offered "flexible options" to the pay TV satellite/virtual pay TV service. But it has yet to hear back from DirecTV.
- More Interactive Ads For Better-Performing Streaming Brand Messages? in
TV Watch on
08/28/2024
A single exposure of an interactive ad leads to 36% stronger brand recall than a standard video unit, Brightline says. Of course, two exposures can increase unaided recall even more.
Comments by Wayne All comments by Wayne
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.
- Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market
by
Wayne Friedman
(TV Watch on
08/06/2015)
Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047
- Netflix Viewing Rises, Impacts Trad TV Trends
by
Wayne Friedman
(MediaDailyNews on
04/23/2015)
The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing.
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