Advanced Search
11,513 results
- Abortion Ballot Initiative Spending: How It Started, How It's GoingIt's been nearly a year since I first reported on AdImpact's prediction that abortion ballot initiative ad spending in the U.S. could swell to half a billion dollars, and th ...
- It's Friday The 13th - Do You Know Where The NFL's Brand Equity Is?I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a couple of reasons and I'm noticing some wear-out amo ...
- The Games Planners & Buyers Don't PlayAs editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand why gaming isn't more of the mix. That's abo ...
- Clip Job: TV Watch's Moments Of ZenSince a lot has transpired in the past 48 hours or so and since I'm just filling in for regular "TV Watch" columnist Wayne Friedman who is on vacation, I' ...
- It's Official, X Has Lost Almost All Of Twitter's Brand EquityBrand Finance, which has dropped X from its "Media 50" ranking, estimates its brand equity has dropped 88% to $0.7 billion since changing its name from Twitter. ...
- Mediabrands Touts Global Data Integration Deal, Says It Will Simplify And 'Turbocharge'The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, and provides "connectors" to more than 600 vital media industry data suppliers. ...
- Ascential Updates Hudson MX Sale, Will Be Insufficient To Pay Shareholder Dividend"Ascential also believes that it is unlikely that any sale will be structured as a divestment of Hudson MX shares, as required for the purposes of a permitted dividend," t ...
- How Privacy Laws Are Impacting TargetingWhile first-party data ranks as the No. tactic being used by ad execs to target consumers in response to restrictive privacy laws, contextual data is a close No. 2, accordi ...
- Size Matters, Character TooObama's sight gag aside, it's important to remember the perception vs. the reality behind Trump's weird obsession with sizes, especially today. ...
- People On Television Are Saying...After watching ABC News moderate the second - and likely last - 2024 presidential debate, I'm pretty sure the best ticket in the debate race so far is Muir/Davis. ...
- Dentsu Unveils Next-Gen Creator Initiative, Launches With Contest On RobloxDentsu did not disclose plans or details for future elements of its new "House of Creators" initiative, but it said the program was motivated by "changes currently taking place ...
- Havas Media Net Taps Lyons As NA Chief Planning OfficerJackie Lyons, who joins as HMN NA's first Chief Planning Officer, comes from the same role at HMN U.K. She is based in New York and reports to CEO Gr ...
- At 80%+, New Data Shows China Has The Most Digital MixWith more than 4 in 5 ad dollars going to digital, China has the greatest share of digital of any developed nation -- and significantly higher than the No. ...
- Don't Read This ColumnSee what I did there? Using a little reverse psychology to get you to do the opposite - click through and read today's "Red, White & Blog" - if on ...
- Nielsen Ratings: It's The Swing States, StupidIf the race for the White House was one of Donald Trump's reality TV shows, he'd be losing by a metric that has historically mattered most to him - Niels ...
- GroupM Taps Hartell As EssenceMediacom U.S. CEORichard Hartell, formerly head of GroupM's Media Futures Group, fills an interim void created when Jill Kelly suddenly left EssenceMediacom early this year. ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News MediaThe new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void. ...
- Privacy May Be Taxing, But At Least There's Now A Taxonomy For ItWhile complying with it may still be a challenge, a new ad industry taxonomy conceptualizing risks can be visualized in an easy-to-access and organized way, thanks to the IAB Te ...
- A Priest, A Rabbi And A Minister Walk Into A Voting BoothI'm not the most religious man, but I promise you this, I will be praying as I cast my vote in November. Apparently, so will most of the rest ...
- Wieser Upgrades '24 For The 5th Time, Cites Stronger-Than-Expected Q2Brian Wieser now projects 2024 will grow 7.2% over 2023, excluding political ad spending (or 10.5%, if included). ...
- Horizon Transforms Santa Monica's Wheel Into One Of 'Fortune'Horizon Media's location-based media stunt welcomes Ryan Seacrest as the new host of "Wheel of Fortune" beginning September 9. ...
- Guccione Reflects On Science, New Pub Seeks To Disrupt ItSPIN magazine founder and former editor & publisher of Discover Bob Guccione Jr. reflects on rflxt, a new online mag covering science, tech, the future, and wellness, especially women's hea ...
- 3.know: Sonata's Debra Aho Williamson Keeping An Eye On AIIn this edition of "3.know," Sonata Insights' Williamson explains her plans for benchmarking and tracking the growth of AI, and shares findings from two just-released studies. You may remember h ...
- Is Ring On Your Political Media Buy? (If Not, Maybe It Should Be)While conventional local TV, radio and newspaper news outlets still rank highest, social media, search engines, and newcomer locally focused apps (Nextdoor, Ring) are increasingly becoming go-tos. ...
- What A Difference 5 Days Of Olympic Ad Spending MakesThe good news is the ad market soared 14% in July, making it the strongest month yet in a 15-month expansion. The qualifying news is it was partially due ...
- It's The News Cycle, StupidPolls and prediction markets and forecast models, oh my! The truth is they're all secondary to the way the media cover the presidential news cycle, especially the inevitable black sw ...
- The Ads -- Er, I Mean, Games -- People PlayThe just-released "State of Games Media Buying" report shows the "playable ads" format finally is gaining real traction, accounting for 7% of all ads placed in the casual games marketpl ...
- Ascential Shareholders Poised To Vote On $1.5B Sale To InformaIf approved, the merger would close in the fourth quarter. Still unclear is whether Ascential's ongoing sale of Hudson MX would happen before or after the closing. ...
- Omnicom Consolidates Creative Shops Under New OAG UnitThe new group, which encompasses BBDO, DDB, TBWA and Omnicom's "Advertising Collective," will be led by Global CEO Troy Ruhanen, former president-CEO of TBWA. ...
- Reckitt Nutrition Taps iProspect As US Media AORThe assignment, which follows a competitive review, represents an expansion of a pre-existing relationship between Reckitt Nutrition and iProspect, which has handled its media for more than five years ...
