I help product teams build products people want to buy | Built profitable products at Twitter, Twilio, Indeed, Panasonic, and more | NNg Instructor
𝗣𝗿𝗼-𝘁𝗶𝗽 𝗳𝗼𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿𝘀 that I learned from my time as a paramedic 🚑 Don’t treat the number, treat the patient. A heart rate of 40 in some circumstances could mean death ☠️ In others, it could be a sign of life. 𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿𝘀: Don't over-rely on quant data (the number). Instead, understand the context and why (the patient). The picture comes into focus when you have the what and the why... Not just the what. ~fin~ ===== 👋 I'm Ari... I write a short email to 717+ people every Saturday on how to leverage Customer Forensics™ to make better growth bets by: 🔎 Collecting and interrogating evidence like a detective 🎤 Reporting insights like a primetime news anchor ⚖️ Building business cases like a trial attorney Want me to send it to you? Link in the comments below 👇
CEO at @Icebreaker.Agency | Launched and optimized 400+ websites | Delivering high-converting UX/UI designs
7moReminds me of when we discovered our 'least engaged' user segment was actually our most passionate - they were just engaging through different channels we weren't measuring! Goes to show, understanding the context can completely change your strategy!