Dr. Ari Zelmanow’s Post

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I help product teams build products people want to buy | Built profitable products at Twitter, Twilio, Indeed, Panasonic, and more | NNg Instructor

Why has research become impotent? Here's one reason 👇 I have come to realize that research teams are focused less on adding value... And more on providing validation. Rather than being asked to test hypotheses... They are being asked to defend them. They have become the defenders of cherry-picked data that supports a narrative... Rather than the interrogators of data, helping to inform a narrative. So I ask... What the hell are we doing here? ~fin~ ===== 👋 I'm Ari... I write a short email to 700+ people every Saturday on how to leverage Customer Forensics™ to make better growth bets by: 🔎 Collecting and interrogating evidence like a detective 🎤 Reporting insights like a primetime news anchor ⚖️ Building business cases like a trial attorney Want me to send it to you? Link in the comments below 👇

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