To honor Pride Month, join us in celebrating our LGBTQ+ employees, advocates and allies. We believe that bringing our full, authentic selves to work helps us #BeGREAT!
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As June comes to a close, remember that celebrating diversity is about what you do all year, not just in one month. Check out this article on steps you can take to make your workplace more LGBTQ+ inclusive: https://lnkd.in/dbWdDej
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As we celebrate Pride Month, let us also urge employers to foster workplaces that are inclusive and affirming of LGBTQ+ employees. By implementing inclusive policies, providing resources for LGBTQ+ support, and cultivating a culture of acceptance, businesses can create environments where everyone can thrive authentically. Follow the link below to read the full article. https://lnkd.in/gXrHHnMP
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DYK? 🌈🌟Nielsen reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our findings show 50.5% of LGBTQ+ audiences emphasize the importance of avoiding stereotyping in ads. To truly connect, marketers must be genuine year-round. Check out our latest LGBTQ+ insights! https://bit.ly/45YeSWg
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Are brands pulling back on support for Pride this year? It has been a few weeks since I chatted about this with Allison Carter at Ragan Communications and PR Daily and I still believe that they are not. Rather, I think we are seeing fewer brands veering into the rainbow-washing space given the heightened risk of criticism from LGBTQ+ advocates (and vocal anti-LGBT activists) on inauthentic or superficial and performative allyship. However, those brands that understand that action earns trust are continuing to support Pride by uplifting their work to embrace inclusive policies, creating impact-focused purpose-driven campaigns, and promoting a culture of belonging by celebrating and uplifting their employees, consumers, and partners. These brands are not backing away from those values and there is plenty of data to show that this will continue to drive growth, as noted by this year's #ReturnOnLeadership (ROL) Index, comprised of companies with strategic clarity, alignment, focus, and a sense of meaning, showing that the ROL Index (+49%) has outpaced both the S&P 500 (+26%) and the Dow Jones Industrial Average (+11%) over the past three years.
Corporate Pride celebrations have faced backlash in recent years, grappling with challenges such as rainbow-washing and controversies surrounding corporate partnerships. Gerry Rodriguez, SVP, Brand Purpose and leader of our LGBTQ+ taskforce 'OutFront,' recently discussed these issues with PR Daily. He highlighted the necessity of genuine engagement and visibility, signaling a broader shift in corporate values towards inclusivity and true support for the LGBTQ+ community: https://edl.mn/4cfbh8a #EverydayPride
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"When you're accustomed to privilege, equality feels like oppression." I love Pride Month. Our company has tried hard to be a place where everyone feels welcome and respected - it's in our core values and it turns out there are no qualifiers around the word "everyone". However, I'm always a little disappointed with some of the reactions I see on social media and otherwise around the time Pride Month. They are usually variations on the same theme - that because one does not understand it or see its value, it's dismissed as a waste of time, dollars, mind space, and ultimately seen as a sign that "we" (individuals, companies, the entire country, everybody) is becoming too woke (whatever that word even means anymore). It always smacks of fear and/or a fundamental misunderstanding to me when I see these kinds of reactions. My unsolicited advice to folks who feel this way is to step back, listen, and observe. Be curious. Sure Pride can be fun for a lot of people, but it also is a time to recognize that there's a large portion of our fellow humans who are marginalized for not being cis-het. If that wasn't the case, then there'd be no need for Pride as a "thing". We would just have people living their lives the way they want and loving who they want. But, as the data and the stories will show, there is still marginalization, bias, and prejudice evident for the LGBTQ+ community. So, if you're genuinely struggling with understanding the point or purpose of Pride, practice that active listening and let those who are actually impacted do the talking.
🌈 Happy Pride Month! 🌈 We proudly celebrate and support our LGBTQ+ team members, partners, and friends. At Gray Solutions, we are dedicated to fostering a workplace where everyone feels valued, respected, and included. 🔗 Read more about "Leading with Pride" https://hubs.la/Q02z5wVG0 #PrideMonth #GraySolutions
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🌈🌟Nielsen research reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our findings show 50.5% of LGBTQ+ audiences emphasize the importance of avoiding stereotyping in ads. To truly connect, marketers must be genuine year-round. Check out our latest LGBTQ+ insights! https://bit.ly/45YeSWg
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How can organizations prioritize inclusion to foster a sense of belonging among the growing LGBTQ+ workforce, and what’s the cost of not doing so? We explore in the 2024 EY US LGBTQ+ Workplace Barometer. ➡️ https://go.ey.com/48Lykp2
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🌈 Poll Result: Understanding Allyship Challenges 🌈 We asked you about the biggest challenges allies face when supporting LGBTQ+ people, and here’s what you shared: ✍️ The biggest challenge allies face when supporting LGBTQ+ people is a lack of understanding (38%), followed closely by a fear of making mistakes (32%) and resistance from others (27%). We value your insights, and we invite you to join myGwork - LGBTQ+ Business Community at the upcoming panel, where we'll delve more deeply into this topic: https://lnkd.in/eNp3XAgd #LGBTQAllyship #Inclusivity #Poll
🌈 Poll Result: Understanding Allyship Challenges 🌈 We asked you about the biggest challenges allies face when supporting LGBTQ+ people, and here’s what you shared: ✍️ The biggest challenge allies face when supporting LGBTQ+ people is a lack of understanding (38%), followed closely by a fear of making mistakes (32%) and resistance from others (27%). We value your insights, and we invite you to join us at the upcoming panel, where we'll delve more deeply into this topic: https://lnkd.in/eNp3XAgd #LGBTQAllyship #Inclusivity #Poll
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Happy Pride Month 🙌 This month is about celebrating and honouring the LGBTQ+ community, and it is the perfect time for businesses to consider how to better prioritise diversity, equity, and inclusion. Our guest blog from Lucy Brown, founder of Diversity Dreaming, explores how to create an inclusive culture. Read it here: https://lnkd.in/ensRuTvw #HRadvice #Businessadvice #Smallbusiness
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Pride Month reminds us of the beauty of diversity. Pride is not just a month—it's a lifelong commitment to equality and justice for all. Pride is more than a celebration; it's a call to action. It's an invitation to join a movement that seeks to build a more inclusive and equitable world. Participate in local events, support LGBTQ+ organizations, and educate ourselves and others. Every action, no matter how small, contributes to a larger wave of change. At Accenture, we know that #PrideMeansMore when we come together. Pride means more love, allies and innovation. Comment below on what #Pride means to you. https://accntu.re/4c29HX2
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Talent Development Expert | Senior Leadership Focused | People Leader | Senior L&D Specialist
3moYou only get to #BeGREAT when you get to be YOU! So glad I work for a company that truly believes this! 👏