Jade Peilin Yu’s Post

🌈🌟Nielsen research reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our findings show 50.5% of LGBTQ+ audiences emphasize the importance of avoiding stereotyping in ads. To truly connect, marketers must be genuine year-round. Check out our latest LGBTQ+ insights! https://bit.ly/45YeSWg

DISQO's fourth annual report on LGBTQ+ Advertising in partnership with Do the WeRQ, as promised. Brand marketers learned from missteps last year, and adjusted accordingly. So what do customers expect? As it turns out, nothing less. People notice when brands celebrate, and believe it's important for brands to support the LGBTQ+ community year-round. Round out PrideMonth with a roadmap for authentic and effective LGBTQ+ support. #PrideMonth #Authenticity #Integrity #Advertising #Insights

How can brands market to LGBTQ+ customers authentically? We've written the definitive guide -> https://lnkd.in/eM4_M7Kr. Here are five quick tips for businesses of any size: 1. Ensure LGBTQ+ representation in advertising is authentic 2. Avoid stereotypes in your marketing 3. Take the time to learn how to connect with LGBT audiences  4. Tap into LGBTQ+ consumer trends 5. Grow with the community. Read the full article for details on how you can make this work for your business. 

With the conclusion of the Pride month, quite a few ad campaigns will come to an end and many marketing strategies will revert to their old self. However, as pointed out by the latest #ThinkWithGoogle blog, there exist brands which have successfully risen above performativity and fostered a genuine connection with marginalised groups including the LGBTQ+ community through inclusive advertising. Bausch + Lomb, for instance, made their creative process community-led to ensure genuine inclusivity and representation. This included highlighting the love stories of those within the LGBTQ+ community and as a result, providing a platform to their voice. One common strand that connects all brands that have risen above performative allyship to foster a genuine connection with marginalised groups is their decision to go above and beyond in their marketing efforts without the fear of backlash. As our society progresses and times change, these are the brands that will be remembered for their efforts in inclusive advertising. Read more about it here - https://lnkd.in/gRTw3vvi

Board dynamics are complex, so we spoke with several LGBTQ+ directors about how they are using their unique voices effectively in the boardroom. Read more to learn about their experiences and insights: https://lnkd.in/gKUByaZ4 #PrideMonth

Board dynamics are complex, so we spoke with several LGBTQ+ directors about how they are using their unique voices effectively in the boardroom. Read more to learn about their experiences and insights: https://lnkd.in/gKUByaZ4 #PrideMonth

Are brands pulling back on support for Pride this year? It has been a few weeks since I chatted about this with Allison Carter at Ragan Communications and PR Daily and I still believe that they are not. Rather, I think we are seeing fewer brands veering into the rainbow-washing space given the heightened risk of criticism from LGBTQ+ advocates (and vocal anti-LGBT activists) on inauthentic or superficial and performative allyship. However, those brands that understand that action earns trust are continuing to support Pride by uplifting their work to embrace inclusive policies, creating impact-focused purpose-driven campaigns, and promoting a culture of belonging by celebrating and uplifting their employees, consumers, and partners. These brands are not backing away from those values and there is plenty of data to show that this will continue to drive growth, as noted by this year's #ReturnOnLeadership (ROL) Index, comprised of companies with strategic clarity, alignment, focus, and a sense of meaning, showing that the ROL Index (+49%) has outpaced both the S&P 500 (+26%) and the Dow Jones Industrial Average (+11%) over the past three years.

ARTICLE WORTH READING! On Q.Digital “4 LGBTQ+ Ad Trends To Watch in 2024” This article sheds light on the evolving landscape of LGBTQ+ advertising. With insights into upcoming trends, it offers a glimpse into the future of inclusive marketing strategies. This piece not only highlights the creativity and innovation within LGBTQ+ advertising but also underscores the importance of staying ahead of the curve in reaching diverse audiences. As businesses strive to embrace inclusivity, understanding these trends becomes vital for staying relevant and authentic in their messaging. https://lnkd.in/gzpCxPPC #lgbtqa #diversity #inclusion #thegayleadershipdude #leadership

🌈 What role do consumers expect brands to play during Pride Month? In partnership with Do the WeRQ, DISQO will release a fourth annual report on LGBTQ+ advertising in the coming weeks. How has recall and receptivity to LGBTQ+ advertising changed since last year? Do consumers believe brands have more or less influence on LGBTQ+ rights in the US after last year's controversies? Stay tuned for our forthcoming insights to find out. As a pre-read, our new articles summarizes key takeaways from our 2023 report: https://hubs.li/Q02yrzwz0

The Association of National Advertisers #LGBTQ+ Marketing Inclusion Survey found that 55% of advertisers engage in LGBTQ+ inclusive marketing. 97% recognize enhanced brand perception through #inclusive campaigns. However, there are still many challenges. Are brands authentic if #Pride month is the only time they deliver inclusive messaging? Read the report to learn more. #DEI #DEIB #inclusivemarketing #ANA