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With less than a month until the 2024 U.S. presidential election, political advertisers are increasing spending to reach voters in just a half dozen states. Since Vice President Kamala Harris announced her presidential candidacy in late July, Democrats have spent $1.1 billion in aired ads and future reservations while Republicans have spent just $400 million. That’s according to the latest report by AdImpact, which has tracked 253 unique broadcast political ads and 904,000 broadcast airings targeting the Presidential election since Super Tuesday.
Political ad spending piles up in key states less than a month until Election Day
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During Advertising Week, Omnicom Media Group is working to establish standards across a few vital areas that currently lack transparency. First is an effort to help establish clarity and perhaps even standards in the ad auction process of investing in media.
Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation
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Five years after acquiring the retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. #PromoteIQ
Microsoft looks set to shutter its retail media business
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That may be a result of marketers championing a blend of performance and brand – rather than performance over brand – a shift that C-Suites are starting to embrace. There’s a slow recognition that marketers must invest in brand marketing to (hopefully) pay dividends in the long-term. Even agencies like Wpromote recognize the potential to cash in on the merging of brand and performance – with its new (aptly yet wonkily titled) “brandformance” practice.
Why marketers are all about 'nontraditional formats' now
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In a world where marketers are often pressured to prioritize metrics, algorithms and immediate ROI, marketing veteran and Kraft Heinz CMO Todd Kaplan seems to always bet on the brand.
How Kraft Heinz's new CMO Todd Kaplan is defending creativity in the age of data
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There's one week left to save on entries to the Digiday Awards Europe. Showcase your company in front of judges from Politico, Havas, Mattel UK and more.
Digiday Awards Europe
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While it hasn’t formally launched a publisher program, over the last 18 months Reddit, Inc. has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform. #reddit
How publishers are experimenting with Reddit — even without a formal publisher program
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Data owners are showcasing the value of inventory and audiences via standardized clean room approaches that appeal to all advertisers. Sponsored by LiveRamp.
How clean rooms are cleaning up measurement
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Major advertising platforms are pushing marketers to use generative AI to make holiday ads. Agencies and brands, however, are still unsure about integrating such technology into their playbooks. Meta’s holiday marketing guide encourages advertisers to use its generative AI creative features within its Advantage+ ad platform to change backgrounds on images, expand ad image sizes to fit different aspect ratios or generate different versions of ad text to see what works best with shoppers. A Google Ads newsletter by Jyotika Prasad, Google’s senior director of retail ads, recommends brands use similar features to generate new holiday lifestyle imagery, create new image variations or automatically change headlines and descriptions within campaigns. In this piece by Mitchell Parton, we speak to Calla Murphy of Belardi Wong, Jacob Posel of Common Thread Collective, Ashvin Melwani of Obvi, and Katya Constantine of DigiShopGirl Media.
Brands are cautious about Google and Meta’s generative AI holiday ad push
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