Assembled Brands’ Post

DTC brands, be cautious – you might be undermining your own success. In the race to revolutionize markets and captivate consumers, many Direct-to-Consumer (DTC) companies are unintentionally harming their sales. The culprit? Neglecting the basics of consumer trust and product authenticity. While the appeal of cutting-edge marketing tactics and AI-driven personalization is strong, these strategies can fail without a solid foundation. Prioritizing short-term engagement metrics over long-term customer relationships is leading many DTC brands astray. Ask yourself: Are your efforts to stand out causing you to overlook what truly matters – delivering value and building trust with your consumers? It's time to readjust. Focus on transparency in your supply chain, invest in authentic customer service, and remember that quality should never be sacrificed for the sake of innovation. Your task, if you accept it, is to critically examine your brand's priorities. Are you nurturing loyalty, or are you unintentionally driving customers away? Let's discuss how we can refocus on building lasting brands that genuinely connect with consumers. Share your thoughts and strategies for sustainable growth below. #DTC #branding #customerloyalty #sustainablegrowth #marketing #marketingagency

There are lots of insightful takeaways from the recent ADWEEK webinar sponsored by Stackline. Benjamin Felix and Michael Lagoni talk about navigating the turbulent waters of customer loyalty, highlighting that only 12% of customers stick around post-purchase! This and many other key insights bring to the forefront the "retention crisis" that many brands, even the top brands, are facing. So how do we combat it? How can your brand retain more customers while increasing brand awareness? Check out the seminar by registering below and let's connect on your brand's goals! #CustomerRetention #BrandLoyalty #DigitalMarketing #ConsumerBehavior #EngagementStrategy

Consumer loyalty isn’t declining, it’s shifting. Learning how to nurture this consumer-brand nexus is the key to acquiring, retaining and engaging with your loyal consumers. 👉 Learn more about this new era of loyalty: https://lnkd.in/gqHQVhzK #ConsumerLoyalty #TandemTheory #StrategicMarketing #ConsumerResearch

Now more than ever, consumers turn to online platforms for their shopping needs, creating numerous opportunities for emerging #CPG businesses. However, navigating the competitive digital marketplace can be challenging. In addition to having a great product, businesses need a comprehensive strategy that fuels growth and positions them for long-term success. Explore these 7 powerhouse strategies that will supercharge your ecommerce growth, and pave the way for sustained success. Read our guide: https://lnkd.in/etKyxfux #EcommerceSuccess #CPGfinancing #EcommerceStrategies

Marketers face short-termism due to the reliance on performance marketing and evolving customer expectations, especially from Gen Z who prioritise brand values and sustainability. Brands like ASOS.com are shifting from clickbait tactics to genuine brand investments. This move is crucial for long-term thinking and sustainable growth, rooted in brand building rather than just sales activation. Let's rethink and invest in long-term success! How are you balancing short-term gains with long-term brand building? #MarketingStrategy #BrandBuilding #SustainableGrowth #OrganicMarketing

Is your company looking to: increase sales? build brand loyalty? improve brand or product awareness? drive consumer engagement? In this post, we're sharing how to align your revenue growth management (#RGM) strategies and how to incorporate #retailmedia. https://hubs.ly/Q02wlSms0

Our 2024 insights report is out now. Your guide to mobile consumer trends and what is new in the SMS/MMS world this year.

Nearly 48% of consumers prefer brands that effectively integrate humour, providing a notable return on investment. This translates into enhanced customer loyalty, increased brand advocacy, and boosted spending. Surprisingly, 80% are more likely to repurchase from a brand that incorporates humour, with the same percentage likely to recommend it to others. Additionally, 63% are willing to spend more with a brand that brings a smile. It's evident that humour in your brand strategy isn't just enjoyable but also highly effective. Contact Enspired+ today to discuss your marketing strategy needs. (Source: Spice Works, 2022) . . . #EnspiredPlus #marketing #marketingagency #socialmediamarketing #brandsuccess #humorinmarketing #customerloyalty #brandadvocacy #returnoninvestment #boostedspending #marketingstrategy

Consumer Journey: Awareness: The consumer first becomes aware of a product or service through advertising, recommendations, or online discovery, sparking initial interest. Consideration: They actively research and evaluate different options, comparing features, benefits, reviews, and prices to make an informed decision. Decision: After weighing their choices, the consumer decides to purchase the product or service that best meets their needs and expectations. Post-Purchase & Loyalty: Following the purchase, the consumer's experience with the product influences their satisfaction, leading to repeat purchases, brand loyalty, and potentially becoming an advocate for the brand. ⭐ To get to know more about making a consumer journey better, join us at Amsterdam this November in 2024. #consumerjourney #consumers #marketing #decisionmaking #summit 

The lowest-hanging fruits of ecom brands: A/B testing flows. Almost everyone has them, but they just put it out and never test to optimize conversions. So optimize your flows and reap huge rewards forever. And don’t forget to track the results! #ecom #emailmarketing