Unnati Parmar’s Post

Stop Devaluing Your Brand! Brands nowadays needs to do less of: - Overusing discounts - Price wars - Competitor comparisons Instead, focus on: - Telling Your Brand’s Story: Share what makes your brand unique. - Mapping Customer Journeys: Understand and enhance the customer experience. - Providing Entertainment and Education: Engage and inform your audience. Sure, discounting will lead to short term sales. But it can kill brand-value when used over and over. Every interaction shapes your brand. Prioritize adding value. Enhance your brand image. Plan for long-term success. ------------ What now? + Follow me for more. #ecommerce #dtc #marketing #digitalmarketing

The click of a button connects consumers to a world of products online, making ecommerce advertising essential for businesses seeking to fast-track their growth. Whether it's tailoring messages to specific segments or delivering instructive content, businesses have a multitude of ways to heighten brand visibility, increase conversion rates, and enhance customer engagement. Wondering which approach will work best for you? Check out these 6 impactful strategies to maximize your ecommerce advertising: https://lnkd.in/e8TvyYNv #EcommerceSuccess #AdvertisingStrategies #BusinessGrowth

If you haven’t read this yet you should, "Understanding the 4Cs in a DTC Strategy," where we delve deep into the key principles that drive success in Direct-to-Consumer strategies. 🛍️💡 Explore the article here: https://hubs.li/Q02jSfgX0 In the ever-evolving landscape of digital commerce, mastering the 4Cs—Content, Commerce, Community, and Convenience—is paramount for businesses aiming to thrive in the DTC space. Our team at ASMBL has created this resource to provide you with actionable insights and strategies to elevate your DTC game. 📈💻 💡 Here's a glimpse of what you'll discover: 1️⃣ **Content:** Crafting compelling narratives that resonate. 2️⃣ **Commerce:** Optimizing the buying experience for seamless transactions. 3️⃣ **Community:** Building engaged and loyal customer communities. 4️⃣ **Convenience:** Prioritizing user convenience for enhanced satisfaction. Whether you're a seasoned professional or just starting in the DTC realm, this article is a valuable resource to refine your strategies and stay ahead in the competitive digital market. Read the full article and let's start a conversation on the future of digital commerce. #ASMBL #DTC #DigitalCommerce #ECommerce #Strategy #4Cs #BusinessInsights 🚀💻

Is there a brand you couldn’t imagine life without? 69% of US consumers say they couldn’t imagine life without the brands that top our 2024 Brand Impact Index. Find out which B2C brands grow better by meeting customer demand ➡️ https://ow.ly/wkoO50SgSqf #BetterGrowth #BrandImpactIndex

Lowering your prices won't increase sales. Constant discounting can cheapen your brand image in the eyes of consumers. Pricing that's too low, may indicate that your price is below perceived value. Lower prices might attract bargain hunters, but these customers are likely to chase the next deal. They're less invested in your brand and less likely to become loyal advocates. So, if you want to attract customers who appreciate your offering, then consider making adjustments: - Invest in Brand Storytelling - Highlight Your Value Proposition - Exceptional Customer Experience Focus on building a strong brand identity, a compelling value proposition, and fostering loyalty, you can create pricing that drives sales and profitability. #salestips #brandingtips #marketingtips #digitalmarketingtips #smallbusinessowner

Which innovative loyalty marketing strategies are brands using to meet changing consumer demands? Read our guide to get ahead of the "loyalty calamity" that underscores the trends and shifts in consumer brand loyalty. https://bit.ly/3WAaUR0 #CustomerLoyalty #ShopperMarketing

Winback is an often-overlooked opportunity to boost LTV, but it's one of the more difficult flows to nail. Too often, brands settle for a simple and generic 'discount-delivery' flow with a 5-10-15% ladder. We wrote a 10-page, full guide on how 9-figure brands can do it better. https://lnkd.in/dT4Fbh6T

Cultivating brand loyalty is crucial for maintaining a competitive edge in today’s market, where consumers seek more than just transactions—they desire trust and consistent quality. This article explores the essence of brand loyalty, which develops as brands consistently meet customer needs and share common values, leading to repeat purchases and resistance to competitors. Key strategies for fostering loyalty include offering exceptional customer service, establishing a resonant brand voice, implementing rewards programs, and leveraging social media insights to align with consumer preferences. https://lnkd.in/dwaNSPJP #BrandLoyalty #CustomerEngagement #CustomerServiceExcellence #BrandCommunity #CustomerRetention #BrandVoice #RewardsProgram #SocialMediaMarketing #CustomerCare #BrandAdvocacy

Here is something that's been on my mind—a massive missed opportunity I see with too many DTC brands. Packaging. Remember the days when packaging was all about catching the eye on a crowded store shelf? Fast forward to the digital age, and it feels like some of that magic's been lost. But why should it be? Just because your customer's first glimpse of your packaging comes after they've clicked 'buy', doesn't mean its role in your brand story is any less critical. Think about it. Marketing’s a battleground, clicks don't come cheap, and customer acquisition costs are through the roof—$20, $30, maybe significantly more depending on your product and vertical. After all that effort and investment to land a sale, if your packaging doesn't scream your brand, share a message, or offer a clear call-to-action, you're leaving money on the table. This is about more than just a box or a wrapper. It's your victory lap. It's the moment your product lands in your customer's hands, the perfect opportunity to reinforce your brand's impact. Whether it's highlighting the social cause they've contributed to by choosing you, inviting them to join your community, or simply continuing the conversation you've started online—it all counts. Data tells us that customers who've bought from you once are 10x more likely to do it again. But if you're not using that crucial touchpoint to keep telling your story and building your brand, you're not just missing out; you're giving your competitors the edge. Let's not forget, it's not just what's inside the package that counts. It's the package itself. Make it count. #DTC #BrandBuilding #Marketing #PackagingMagic

When you invest in upper funnel advertising, you're investing in future customers ⬇ I've seen this hundreds of times over the past few years. Brands that build out and commit to full funnel strategies are the ones who scale the fastest. People are hyper aware of advertising nowadays and the consideration phase before purchasing from a new brand takes time! (the most recent study I read was an average of 8 online touchpoints before converting) Remember - you're trying to make it more likely for these users to choose your brand when they are ready to make a purchase, so consider an educational style creative strategy. ➡ When was the last time you purchased a new product from a new brand based on your first online exposure to the brand?