Vidmob

Meg Haley's 2025 prediction was featured in Association of National Advertisers today! “Consumers will increasingly come to expect, and demand, deeper authenticity and relevance in the ads they see, which will lead to a dominance in personalized storytelling— and this can only be scaled with creative data. AI advancements in creative data will allow brands to tailor ads to granular audience insights to create scalable, bespoke content. Expect AI-driven metrics that measure ad resonance and attention in real-time to become increasingly sophisticated, leading to a tighter feedback loop between brand messaging and consumer response.” Check out the full article here: https://lnkd.in/eXwaPtga

Alex Collmer shares the progress we’ve made in automating creative data solutions—like seamless API integrations, generative AI enhancements, and conversational brand co-pilots—to help brands unlock powerful insights faster and with less friction than ever before. If you want to learn how to turn creative decisions into measurable, actionable data to improve performance in MMM or filter out non-performing assets, let's chat. #CreativeData #CreativeMeasurement #CreativeTech #AdTech

Vidmob collaborated with LinkedIn Creative Labs to highlight valuable insights for optimizing B2B content performance on Linkedin. We produced a joint report and hosted the webinar, the Uncovering Creative Trends for B2B Content on Linkedin. The content dove into: - AI in advertising: transforming talk into tangible impact - Unlocking engagement through emotional authenticity - Color evolution: balancing tradition with boldness You can view the full webinar here: https://lnkd.in/dKRmN2w7 Download the report here: https://lnkd.in/dUbec5j5

In the evolving world of AI, prompt engineering is a pivotal skill. Pro tip: excelling in GenAI for standout content starts with leveraging creative data. By analyzing brand-specific patterns, identifying trends, and linking creative choices to performance, you can craft prompts that deliver on-brand, high-impact assets at scale. Curious how it can work for you? Let’s connect for a demo of our plugin for Adobe After Effects! #PromptEngineering #CreativeData

"I believe that we're going see a new rise of what I'm calling creative tech...new tools that are applying data to not marginally improve the efficiency of ad spend, but to actually address the effectiveness of the ads, which is primarily the creative." - Terence Kawaja What started as an innovative concept has shaped into an established category and we’re thrilled to see the industry recognize its value. Read Matt Young's blog to learn how creative data is driving the next wave of marketing innovation and why now is the time for brands to invest in this powerful resource. #CreativeData #MarketingInnovation #CreativeTech

Attention marketers: Generic mentions of AI in your posts and materials are hurting your View Through Rates! We worked with LinkedIn on the 2024 Creative Trends Report and found, “B2B brands that focus on the tangible benefits of AI, specifically creative that included messaging around efficiency (+197%), future-proofing (+748%), and digital (+34%) helped drive a significant increase in Conversion Rate." These findings are featured in MediaPost's latest article: https://lnkd.in/egJVkT2g Looking for more insight into how to optimize your B2B marketing? Join our webinar with LinkedIn Creative Labs on Wednesday, December 4th 2-3PM GMT. Register here: https://lnkd.in/erzKh7ar

Exciting news for B2B marketers: Vidmob and LinkedIn have unveiled the 2024 Creative Trends Report, offering data-driven insights to enhance your LinkedIn campaigns. Key takeaways include: - Humanizing AI: Move beyond buzzwords by showcasing AI's tangible, human-centric benefits to build trust and drive action. - Emotional Authenticity: Engage audiences through relatable storytelling that reflects genuine human experiences, outperforming traditional corporate messaging. - Bold Design Choices: Utilize vibrant, high-contrast colors to stand out in LinkedIn's predominantly blue feed, increasing engagement and video completion rates. By integrating these strategies, brands can create impactful, memorable ads that resonate with LinkedIn’s professional audience. Explore the findings featured in ADWEEK for actionable recommendations to elevate your LinkedIn marketing efforts. https://lnkd.in/ezvTugQQ

What lies at the intersection of creativity and technology? Generative AI. Alex Collmer dives into "Using AI to Unlock Creative Optimization" in AI Business's latest article, detailing how AI is reshaping creative optimization—empowering teams to unlock data-driven insights, refine strategies, and elevate content performance. The potential here isn’t just about efficiency; it’s about reimagining how we connect with audiences, build brands, and innovate. If you’re curious about how AI can amplify creative processes and drive meaningful results, this is a must-read. Check out the article here: https://lnkd.in/eCmVV7zp

Vidmob was named as a Strong Performer in The Forrester Wave™: Creative Technologies, Q4 2024 report, which evaluated the nine top providers in creative advertising technology across 35 in-depth areas of criteria. Vidmob received the highest possible scores in the following criteria (we added descriptions to give more context to the criteria that were not part of the original report). - Reporting & Insights:  Our incisive reporting enables brands to measure the impact of creative decisions and adjust strategies in real time. Vidmob received the top score in this criterion. - Testing & Optimization: Our testing process allows cross-functional teams to come together to understand creative quality pre-flight and ensure it’s built to perform. - Predictive Analytics: By connecting creative guidelines with performance data, our platform provides insight into which guidelines are contributing positively (or negatively) to overall performance. - Quality Assurance: We recognize and support the need to bring quality assurance into every step of the content lifecycle: from content production to launching campaigns. - Vision: Our  strategy is focused on unlocking a brand’s creative data as a powerful lever to drive brand growth. - Innovation: Our  product roadmap is focused on enabling access to and action with creative. https://lnkd.in/ew-NCZ_n

B2B Marketers - mark your calendars for our upcoming webinar, "Creative Trends 2024: Uncovering Creative Trends for B2B Content on LinkedIn," with LinkedIn Creative Labs! On Wednesday, December 4th 2-3PM GMT, Vidmob's Loren Berrier, Senior Manager of Creative Strategy, will join Wensy A., LinkedIn Creative Lab's Creative Strategy Lead, to discuss: -AI in advertising: Transforming talk into tangible impact -Unlocking engagement through emotional authenticity -Color evolution: Balancing tradition with boldness Register here: https://lnkd.in/erzKh7ar