Did you know you're missing out on 46% of Dollar General's hard-to-reach rural customers if you only buy broad-based demographic segments through third-party data providers? Find out what we discovered in our research, and how to reach Dollar General's customers in your next campaign.
The Trade Desk
Technology, Information and Internet
Ventura, CA 195,980 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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Inside this edition of The Current: - How brands like Walmart and McDonald’s are using data-driven insights to enhance the customer journey and to “connect with consumers in culturally relevant ways.” - As U.S. political CTV ad spend is projected to rise to new heights, campaign managers for the presidential candidates see its potential for the upcoming election. - Nine's Jordan King explores the importance of premium content, the programmatic opportunity around the Paris 2024 summer games and the future of Australian TV ad buying. - Marketers and publishers navigating the fragmented identity and privacy landscape in the Asia-Pacific region find success with UID2.
McDonald’s and Walmart blend creativity with commerce
The Trade Desk on LinkedIn
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Our research shows that consumers spend more time with premium content on the open internet than with UGC on walled gardens. While walled gardens still command the bulk of spend, that's changing. Our Founder and CEO, Jeff Green, shares why advertisers now have scaled alternatives on the open internet.
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Audience-first strategy, more accurate measurement solutions, AI-enhanced media buying — discover traders’ predictions for the future and how we're leading the way: https://bit.ly/3VCtdnB
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The Trade Desk reposted this
"Only three years ago, 7% or 8% of all advertising revenue came from digital. As we go into the next financial year, that number will be just under 60%." Foxtel Media CEO Mark Frain dishes on live sports, alternate currencies and how the customer and advertising experience are shifting amid the proliferation of streaming: https://bit.ly/3L1XqGK #advertising #streaming #digitaladvertising
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When McDonald's Germany launched its McSmart Menu for budget-conscious customers, it needed a smarter way to raise awareness and drive measurable sales. Connected TV, TV Quality Index, and our Adbrain™ household graph proved the perfect combo.
McDonald's Germany saver menu sales soar with Connected TV | The Trade Desk
thetradedesk.com
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Connected TV is a driving force in how we think about authentication, identity, the use of retail data, relevance, and attribution in advertising. While it may not be as apparent as a global financial crisis or pandemic, our Founder and CEO, Jeff Green, believes we're now in the middle of another great disruption, driven by major tectonic shifts within the ad tech industry.
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You can use a new tool to reach audiences across the best of the open internet, and it's only available in Kokai: The Sellers and Publishers 500+. It simplifies the mechanics of reaching your audience by giving you access to a collection of top-quality inventory sources.
What is Sellers and Publishers 500+? | The Trade Desk
thetradedesk.com
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The Trade Desk reposted this
"There could be doom and gloom of what [AI] means for the industry and the world and the jobs, but I see it as one that's an opportunity. [It's] a tool that if you can take advantage of now, you'll see the benefits of it." AI is a divisive topic in advertising, particularly among creatives. On this week's episode of The Current Report, from Cannes Lions International Festival of Creativity 2024, Pereira O'Dell Chief Creative Officer Jason Apaliski shares why he's supportive of AI: https://bit.ly/3VUiIMB #CannesLions2024 #AI #advertising
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Our own Scott Neslund shares how Pride has developed over the course of his career and the progress that has been made for the LGBTQ+ community. From his first Pride experience to the diversity and inclusion efforts at The Trade Desk, Scott describes what Pride means to him: https://bit.ly/3KU6g9o
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